Relationship Between Mass Production And Its Clients

Dealing With Customers. Jones, D., Helling, J., and Shimokana, K. provide their research about the relationship between mass production and its purchasers, lean production and its clients, and the future development trend in the customer relation of lean production in this section. In the beginning, they observe the way Henry Ford, an example of mass production, dealt with his consumers by letting the dealer perform it. His principle was putting the dealer under the mandatory contract to sell particularly cars from Ford’s production and allowing dealers to stock products in order of satisfying walk-in buyers. Some basic parts in Ford’s dealership rules are still considered nowadays. About the European delivery system, it is somehow similar to American’s, but it is almost thirty years late in some aspects because they have two-tier dealer system which was abandoned many years ago in America. To demonstrate the connection between lean producers and customers, the w riters begin with a survey in Western countries, and they, subsequently, realize that the professional sellers there obtained training in marketing skills in order to make an efficient bargain. After that, they describe the way that Toyota use to operate their selling system by showing examples on Toyota products such as Corolla, Vista, Camry, Celica, and Supra. In addition, the lean dealership is also illustrated in this section by addressing some facts about car buyers in Japan, America, and Europe. Also, theyShow MoreRelatedFenix Del Sur Case Analysis1318 Words   |  6 Pagesmay have an effect on their relationship with current dealers? II. 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