Relationship Between Mass Production And Its Clients

Dealing With Customers. Jones, D., Helling, J., and Shimokana, K. provide their research about the relationship between mass production and its purchasers, lean production and its clients, and the future development trend in the customer relation of lean production in this section. In the beginning, they observe the way Henry Ford, an example of mass production, dealt with his consumers by letting the dealer perform it. His principle was putting the dealer under the mandatory contract to sell particularly cars from Ford’s production and allowing dealers to stock products in order of satisfying walk-in buyers. Some basic parts in Ford’s dealership rules are still considered nowadays. About the European delivery system, it is somehow similar to American’s, but it is almost thirty years late in some aspects because they have two-tier dealer system which was abandoned many years ago in America. To demonstrate the connection between lean producers and customers, the w riters begin with a survey in Western countries, and they, subsequently, realize that the professional sellers there obtained training in marketing skills in order to make an efficient bargain. After that, they describe the way that Toyota use to operate their selling system by showing examples on Toyota products such as Corolla, Vista, Camry, Celica, and Supra. In addition, the lean dealership is also illustrated in this section by addressing some facts about car buyers in Japan, America, and Europe. Also, theyShow MoreRelatedFenix Del Sur Case Analysis1318 Words   |  6 Pagesmay have an effect on their relationship with current dealers? II. Industry Analysis: Product-Market Matrix | Collectors | Non-Collectors/ Gift Buyers| Replicas | | | Authentic | Fe’nix Del Sur| | According to the product-market matrix above, and after reading about the industry, it is apparent that Fe’nix del Sur competes in selling authentic artifacts to collectors. After some of their clients insisted on an expanded productRead MoreNon Market Strategy Recommendation For Foxconn1542 Words   |  7 Pagesglobal firm that goes beyond China and Taiwan. However, recent market research and analysis show that Foxconn is facing a rather unfavorable publicity regarding its labor practices in its factories. The firm is in dilemma. It wants to retain current clients and maintain leadership in the industry. However, if it were to improve the conditions of its workers, it would entail a raise in costs which potentially undermines its competitiveness. Poka- Yoke Consulting would like to present a set of non-marketRead MoreTools And Techniques Used For Printing1295 Words   |  6 Pagesawareness regarding the movement of sculpture and its creators. Further, they reveal how dynam ic and complex these systems of production actually were in the Roman world. 3.3 Components of ‘Copy’ Production What did ‘copy’ production look like from the workshop setting? Just as it seems to be so for the tools and techniques used for copying, the evidence we have for studying production levels of marble copies from any given work space is limited and often ambiguous due to the fact that, first, there areRead MoreAnalysis Of Le Corbusiers Machine A Habiter1673 Words   |  7 Pagesarchitecture was defined by logic and reason. He believed that architecture should be as efficient as a factory assembly line. In 1914 he developed one of his most famous housing prototypes, the Maison Dom-ino (Dom-ino House) a prototype for the mass production of housing that included an open floor plan consisting of concrete slabs supported by a minimal number of thin, reinforced concrete columns around the edges, with a stairway providing access to each level on one side of the floor plan. Soon afterRead MoreChange Management Theory Essay1673 Words   |  7 Pagesconclusion. Problem statement Jones production center (JPC) provides the latest, up-to-date visual and audio technology and trained creative staff to produce the creative, unique productions for demanding television and film clients. The secluded, nondescript, JTPC facility is in the countryside outside of San Rafael, California. This location is quiet, with a lack of diversions, and is highly secure. The sales process involves proposing new services to demanding clients beyond the capabilities of theRead MoreThe Process Of An Organization1702 Words   |  7 Pagesimportant conclusions. The first conclusion is that US and Europe could improve production processes of vehicles to overcome the energy use and environmental effects issues. The second conclusion is that it was difficult to compete with Japanese companies, because they, especially Toyota, had developed a different method from the others enterprises and consisted of a more developed system than a simple mass production (Graves A. and Madigan, D., 2012) Having analyzed more than 90 companies, it wasRead MoreMarket Analysis : Customer Segmentation Essay1465 Words   |  6 Pagestheir efforts of satisfying the needs of UAE clients as well as putting Carrefour at an advantaged position in the competitive Middle East region. Carrefour opted to practice segmentation to start giving clients points for every particular amount of money regarding cash spent to purchase products in Carrefour retail stores. Segmentation has several importances, thus the reason Carrefour decided to make use of it. One, segmentation creates potential clients and also helps to retain the existing onesRead MoreConcept Of Operation Management For Senior Management972 Words   |  4 Pagesproficient as far as utilizing as couple of assets as required, and compelling regarding meeting client necessities. It is concerned with dealing with the procedure that changes over inputs (in the types of crude materials, work, and vitality) into yields (as products and/or services). The relationship of operations management to senior management in business connections can be contrasted with the relationship of line officers to largest amount senior officers in military science. The most elevated amountRead MoreOperations Strategy at Galanz1633 Words   |  7 Pagestransfer their production facilities to Galanz. With the cheap price of components, Galanz expanded their business overseas successfully in the early stages. 2. Rank the importance of Galanz’s operations objectives of cost, quality, flexibility, delivery, service and innovations. How has the importance changed over the years? At the initial stage when Galanz entered into the electrical appliance market from the garment industry, it relied on the low price of magnetron production and benefitedRead MoreAction Research Project Financial Management Essay1255 Words   |  6 Pagescoordinated toward recognizing a point or themes deserving of a implementing change within an organization. Considering the interconnected relationships and culture in our organizations and the value placed on producing more and carrying more responsibility, no action merits doing unless it guarantees to make the focal part of an managers or organizational production more effective and fulfilling striving to enrich the environments that work. Therefore, selecting a center, to begin to expand of the interworking

Yeats Easter Rising and Ideal World - 1506 Words

‘Yeats’s poetry is driven by a tension between the real world in which he lives and an ideal world that he imagines’ The poetry of Yeats gives a deep, profound and though-provoking experience. His sweepingly broad thematic focus deals with issues that are timeless and universal. We realise Yeats both is a very public and a very private poet, his work ranging from the personal and political, to Irish history and his own life experiences and emotions. He grew up in a very transitional time, where a world war and a civil war were both fought. This he captured in words such as ‘September 1913’, ‘Easter 1916’ and ‘The Stares Nest by my Window’. Later in life his preoccupation shifted and his work dealt with his obsession with†¦show more content†¦He realises that patriotism is not as glorious as he thought, it ‘makes a stone of the heart’ and that perhaps the price you pay is inordinately high. There is too much life lost, always the young and impressionable who suffer. By the end Yeats re-evaluates his faith in patriotism and nationali sm, seeing it comes at much too high a cost, the real world over-rules his imaginary, ideal world. The poem ‘Stares nest by my window’ portrays Yeats new found outlook on life, and he recounts his friends who’ve given so much in the name of patriotism. He portrays poignantly how war and patriotism can make men behave in brutal, barbaric ways. No more thought is given for human life ‘as they trundled down the road, the dead young soldier in his blood’. No empathy or thought is spared to the innocent victims of their fight in the name of nationalism. What is it to them ‘ a house burns, a man dead’. It has no real significance in their greater scheme. In this poem Yeats conveyed brilliantly the corrosive effects of fanaticism of the human soul. How it can rid a man of all sense of morality and what’s fair and just. He also shows how his ‘loosening masonry’ holds no protection for his anymore, that all people are susceptible to its effects. It’s clear from this series of poems that there is a real source of tension for Yeats between the real world and his initial ideal world and romanticised view or patriotism. Much later in life, Yeats’s preoccupation withShow MoreRelatedYeats: Easter Rising and Ideal World1491 Words   |  6 Pagestension between the real world in which he lives and an ideal world that he imagines’ The poetry of Yeats gives a deep, profound and though-provoking experience. His sweepingly broad thematic focus deals with issues that are timeless and universal. We realise Yeats both is a very public and a very private poet, his work ranging from the personal and political, to Irish history and his own life experiences and emotions. He grew up in a very transitional time, where a world war and a civil war wereRead MoreThe World During World War I1645 Words   |  7 PagesThe world experienced life changing inventions and events during the time of World War I, such occurrences influenced the literature and the authors of the time. The time the war took place, the world experienced technological advancements at an unimaginable pace. In addition to technology, the war also changed the fashion in which society worked. Women became more independent as more jobs were offered to them in order to aid the war cause. In addition, countries such as England experienced extremeRead MoreEssa y Publishing Industry: Irish Artists and Book Illustration1540 Words   |  7 PagesBetween 1830 and 1930 there was a huge expansion in the publishing industry. Through a series of industrial leaps, the publishing industry became an ideal medium for both innovation and expression. The combination of the development of a train network as well as the mass production of paper products allowed for greater distribution of published products. Not only that, but the invention and use of the printing press greatly influenced the accessibility of the publishing industry. As a result, theRead MoreThe Wild Swans at Coole by W.B Yeats3540 Words   |  15 PagesSwans at Coole by W.B Yeats is one of musicality as it is a direct expression of personal feelings, identified as the author’s. The lyrical poem includes three main subjects: setting, serving as a correlative to these feelings, Swans as the trigger, and the poet himself. Written in loosened iambic pentameter and consisting of fi ve six-line stanzas rhymed ‘abcbdd’, the poem’s reflective and melancholic mood reflect the time of the poems first appearance. During the year of 1916, Yeats’ spirits were lowRead More W.B. Yeats Poetry Essay2306 Words   |  10 PagesW.B. Yeats Poetry Many literary critics have observed that over the course of W. B. Yeats’ poetic career, readers can perceive a distinct change in the style of his writing. Most notably, he appears to adopt a far more cynical tone in the poems he generated in the later half of his life than in his earlier pastoral works. This somewhat depressing trend is often attributed to the fact that he is simply becoming more conservative and pessimistic in his declining years, but in truth it representsRead MoreWho Goes with Fergus11452 Words   |  46 PagesWho Goes With Fergus This poem is about the dichotomy of the thinker and the actor. Yeats, in love with Maud Gonne, was the thinker, the courtly lover -- the one who would brood upon loves bitter mystery. Yeats was Mr. Nice Guy. Yet Yeats wanted to be the actor - the alpha male - the Fergus. Note the sexualized subtext that permeates the poem, who will pierce the deep woods woven shade? Who will drive with Fergus. Finally, we get the reasons to be the alpha male - the man of action, in theRead MoreChanging Characteristics of Poetry from Modern to Romantics3272 Words   |  14 Pagesrevolution. After that the Modern age comes and its themes and style of writings are entirely different from Romantic and Victorian poetry. Modern poetry has its own themes such as, isolation, anxieties and dissilliounment of modern man in the time of post-World war. This paper aim to show the changing characteristics of poetry from Romantic to Modern age. â€Å"Poetry is an imaginative awareness of experience expressed through meaning, sound and rhythmic language choices so as to evoke an emotionalRead MoreA Picatrix Miscellany52019 Words   |  209 PagesMcKenna On the Moon and the Lunar Mansions IV. Extracts on the Moon V. The Mansions of the Moon: â€Å"On the Creation, Proportion and Composition of the Heavens for the Fashioning of Images† VI. The Picatrix: Lunar Mansions in Western Astrology VII. W. B. Yeats and â€Å"A Vision:† The Arab Mansions of the Moon On Ritual and Talismans Picatrix Astrological Magic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology, Magical Talismans and the Mansions of the Moon Ritual

Life Expectancy and Resources Free Essays

| | |To Drill or Not to Drill | |HUM/114 | | | | | The topic of drill or not to drill is a big topic. Some believe that we have plenty of resources now and that we should save them for later generations that may need them more than we do. Instead they think we should invest in alternative sources of energy, such as solar power and wind. We will write a custom essay sample on Life Expectancy and Resources or any similar topic only for you Order Now Others believe that we should go ahead and use the resources that we have available to use, starting with the untapped oil fields in Alaska and in the Gulf Coast, and even all the other areas in the country that have not been explored. Others say trying to obtain new power sources will be very expensive and a long process. I can honestly say that I agree with both sides but I am in favor of the United States using all the resources they have and not trying to come up with new way to power America. A new way to power America is not a bad idea just not the one we need to fix our problem. Solar panels and windmills still should be worked on for the future of America, but as for the present we should use all our oil resources. The reason I say that we need to use our resources is that we are not going to live forever, the average human life expectancy is 67. 2 years. So in 200 years that would be my third generation of children and I am sure in 200 years they will have the same issues that we have today if not worse. Our country had an energy shortage in the 1970s and I am sure that they were saying the same things that scientist are saying today. On the other hand I do believe that we should look into securing other sources of energy just as a backup. There is nothing wrong with developing a plan b, in a just in case situation. Even though the majority of scientists think that we will never run out of resources, there are still some scientist that think that we do not have much time left. More research and studies can help us come up with a better solution to the questions that we all have. All the data that the scientists are coming up with should be compiled and have a scientist with an unbiased opinion examine the data from both scientist and see exactly where we stand as a country. If we were not to take our focus off finding more resources and still try and find other ways to power our nation we would still be accomplishing both goals. If at any time we needed to switch over to non-fossil fuel energy we could. We need energy, so why not find as much as we can now and not worry about if we will run out of the resources that we are using. The children are the future and as long as we keep producing them than there will always be someone who can figure out how to find the United States more energy. Reference Validation for gas guzzlers and comfort for those who fear oil shortage. (2005, Mar 19). National Post, pp. FW. 9-FW9. Retrieved from http://search. proquest. com/docview/330334817? accountid=35812 Foss, B. (2006, May 22). How much oil is there, and when will we run out? Buffalo News, pp. C. 4-C4. Retrieved from http://search. proquest. com/docview/381749245? accountid=35812 How to cite Life Expectancy and Resources, Essay examples

The School of Business and Law

Question: A research proposal submitted to the School of Business and Law, in fulfillment of the requirements of BUSN20016 (Research in Business) for the degree of Master of Business Administration? Answer: Over the recent years, the population of internet users in Australia has gone up. The advancement in technologies and the marginal reduction of costs associated with telecom companies has occasioned this rise. The theories of marketing and consumer behavior hold that both the internal and external factors influence the purchasing behavior of consumers; this is the basis in which this study is drawn. Previous studies have confirmed that purchasing behaviors have indeed been influenced by social media, which consequently has translated into increased sales. Online social networking has changed the way of communication among different groups, and it has enhanced the ability for interaction. Social networking includes mobile based and web based technologies used to commence communication dialogues between individuals, organizations and even communities. Spreading of information through word-of-mouth was used in the ancient periods even before the internet was introduced. According to Cro ss and Parker (2004), social networking assumes that the means through which people get to know each other is under determinable construction, whether indirect or direct. The use of social media is evolving and rapidly changing the way businesses are conducted. This study will establish the most superior method between social networking and the traditional word-of-mouth. Cheung and Thadani (2010) noted that the electronic word of mouth is a new form of the traditional word of mouth. There are many challenges posed from the implementation of each method, and these challenges will be covered in the research as the problems faced in their applications. Some of the challenges faced with social networking will include controlling the level of social media participation in the workplace while may involve improper usage of work hours. The challenge of traditional word-of-mouth will include factors such as cost and time taken before the information is delivered. The advantages of each method will be noted and the reason why social networking is commonly used as compared to the traditional word-of-mouth. The research will show how important is the information from previous users of a product to the new users. Positive compliment will attract more consumers to purchasing a product while negative comments may discourage the purchasing behavior causing losses to a company. The study will also identify the reason as to why people seek online reviews. At the end of the study, many parties will have benefited from the knowledge of the importance of information spread through social networking. Problem Statement In the workplace, the use of social networks is rising in demand by more and more employees. The crave for this is observed to have grown so much in the current period. In an organizational restructuring world, growing contingent workforce and outsourcing, the traditional communication approaches have become obsolete. This is grounded on the perception of hierarchal development and lifelong employment. In the current era, there is an increased replacement of face to face communication by online social networking. Institutions need to recognize the importance of social media in running a business and disregard the idea of it being a luxury; this is irrespective of whether an institution is employing a policy on social media or not. The use of word-of-mouth whether traditional or electronic involves some employees in its management. The primary perception of marketing is that it involves the selling of goods and services. Its principal goal is creating a high financial gain through obtaining a greater market share. To achieve the objective of raising the demand for these goods and services, it uses the strategy of making people aware of their existence (Kotler et al., 2000). The adoption of marketing principles to solving societal social problems has changed the dimension of marketing. This adoption has been done by the government and other non-profit making organizations. Professional and practitioners have changed from conveyance of information from top-down to listening and learning of the desires and need of the target group, and then using this information to formulate marketing programs. Most employees cannot live without the social media, it's, therefore, becoming a common necessity. Every day, researchers and innovators come with new developments on social media which is rapidly raising its usefulness in marketing and other trading platforms. The modifications of Facebook, Wi-Fi, iPhone and iPad just to name a few, have their use rapidly increased in demand. If a company makes a decision to ban the access to all types of social media, it could run a risk of losing a chance to hiring the best potential employees on their firm. Most employees would never feel comfortable working in such a business environment. These sites have become part of employees life, and therefore such a policy ban would not be effective in limiting their access to the sites as they have to come up with other ways of accessing them. Based on the fact that the traditional word of mouth strategy may create a negative perception on the potential purchasers since the consumers only give information about themselves, organizations have decided to use a guided strategy which is the electronic word of mouth (Koslow, 2000). In order to guide the consumers purchase decisions, consumers are shifting from traditional to the electronic word of mouth (Trusov, Bucklin, Pauwels, 2009). Since the traditional marketing has declined in credibility, the ability of a company to generate electronic words of mouth is becoming the basis in which evaluation of a companys product and service is carried out (Sher Lee, 2009; Shankar Malthouse, 2007). In order to capitalize on the effects of electronic word of mouth, companies are incorporating it into their strategies of business. Keller (2007) noted that electronic word of mouth requires less cost in overcoming consumers resistance as compared to the traditional marketing efforts. It is, therefore, useful for both the consumers and the company. Traditional marketing strategies are more costly and time-consuming as an employee will have to be sent to different places to either collect or deliver information on a service or a product. Towards this end, business employees in Australia and specifically in the state of Melbourne have embraced the need for using social media sites such as Facebook, MySpace, LinkedIn, Twitter and others for their communication (Coulter Roggeveen, 2012). This is either on matters inside or outside the business or rather line of business. The sites offer the employees some potential benefits. Social sites can be used in enhancing the availability of new great ideas and therefore creating the potential for innovative behavior. A collaborative way of involving customers with business can be facilitated by the use of social networking technology (Whitler, 2014). Social networks despite rendering many benefits to the organizations well-being, they pose threats and challenges to the performance of employees. One of the challenges is that the social life of the employees loses its privacy. Second, the browsing of these pages consumes much time and may lead to employees spending more work time on the same. Finally, its the service terms and conditions which don't allow for comparison and sharing. As highlighted, academics have raised a considerable debate on the value of employees using social networking sites. While some claim that the performance of employees gets reduced, other believe that it has contributed to their improved job performance. In Australia and particularly in the state of Melbourne, social networking use is becoming widespread, and there is a challenge of determining whether the performance of employees gets improved or is affected. This is the major gap that this study is trying to fill. The social networkings direct and mediating effects on the performance of employees will be put under examination. The traditional word of mouth strategy is losing its value in the modern era. In order for both the consumers to benefit from the electronic word of mouth, they must be able to overcome the challenges associated with it. Research Objectives General Objective This studys general objective was to determine the most persuasive method of social marketing. The specific methods under comparison were the traditional word-of-mouth and social networking. Specific Objectives To establish the most persuasive method of social marketing between social networks and the traditional word of mouth in raising a competitive advantage of a marketing firm. To find out what makes social networking more effective and highly demanded as compared to the traditional word of mouth. To establish the various challenges underlying the use of any of the methods. To identify the differences existing between social media and traditional word-of-mouth. Research Questions Between social networking and the traditional word of mouth, which is an efficient strategy for marketing? What makes social networking a better strategy than the traditional word of mouth? What are the challenges the management faces from the implementation of either the social networking strategy or the traditional word of mouth? What differences exist between traditional word-of-mouth and the social media? Justification of the Project The evolving use of social networks has facilitated the elimination of geographical barriers which in turn has increased the availability of new business opportunities. Through social networking, the target group becomes large and easily accessible. Through the traditional word of mouth, it may proof difficult to reach clientele from different cultures, ages, and financial stability; this has been eased by social networking. Social media networks growth has enabled people to access their profiles in work network. It has indeed enabled businesses to be in the midst of the potential customers. The social media networks rely on millions of users every day, therefore creating a profitable and efficient trading platform. The study will, therefore, demonstrate the best method to be used in reaching the potential customers. It will enlighten the management team on why it should incorporate such a method. Since it has been observed that there is an increased participation of employees and consumers on social media; posing greater challenges especially for the management to control their employees for it, this study will give insights for the management team to generate a useful idea out of this instead of trying to ban its use. The management will, therefore, benefit much from this study. Consumers will also benefit in that if the management incorporates the use of electronic word-of-mouth, information about services and products will be readily and easily accessible. Expected Research Outcome Many stakeholders will find out the significance of this study. In the department of human resource, the professionals in charge through the understanding of the association that will be portrayed in this study will gain many benefits. Understanding the relationship existing between the employees job performance and the use of social networking site will help the business managers in unraveling the challenge of whether to allow or disallow social networking sites utilization in the workplace. There is an increased number of young employees whose desire to use social networking sites is very high. Since it will prove difficult for businesses to mobilize them to avoid their use (as noted earlier they will devise other means to access them), it is crucial for businesses to exploit this fact and formulate policies aimed at achieving the organizational goals while allowing their use in the firms. If only some businesses will find it useful in accelerating the performance of employees, it will eventually be embraced by many other businesses. The major challenge, therefore, lies on the part of the management team. Employers should be enlightened on the usefulness of incorporating the use of these sites in business operations. This study will be of much benefit to scholars interested in researching on social networks. The management team will have their challenges of whether to incorporate or not being resolved. Conceptual Framework and Research Hypothesis Social networking and traditional word-of-mouth are some of the channels used in receiving and spreading of information. Word-of-mouth traditionally was perceived as the interpersonal communication between people who initially used some products or services and those that are potential users. When people need to make a decision to purchase either a product or service, they consider so many factors so as to choose that which maximizes their utility. Most of the times they rely on ads available on the internet and other times, they rely on the confession of utility derived by others (Charlton, 2015 and Wang, Uesugi, Ting, Okuhara, Wang, 2015). The annual local consumer survey by Anderson (2014), DeMers (2015) and Rudolph (2015) confirmed that the highest proportion of the consumers interviewed had looked for online reviews (specifically, it was noted that the proportion was 88 %). When someone is new to a product, it is difficult to decide which the best quality is (Eaton, n.d.). Cheung and Thadani (2010) noted that the electronic word of mouth is a new form of the traditional word of mouth. This somehow confirms the allegation of its superiority to the traditional word-of-mouth. Advancements in technology have led to a creating of a trading platform where people can buy and sell goods online. These online shoppers are the most interested party in the products reviews and evaluations posted in social Medias. The creation of products and communication of service information is being taken charge by the consumers in the media landscape of today. The sharing of experience and opinions on certain products and services among a multitude of consumers is facilitated by social media such as consumer forums, blogs, review sites and communities (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). Consumers all over the world are seizing this opportunity. Many studies done on consumers from different countries has confirmed that more than a third of them post information on social media concerning products and services (Insites Consulting, 2011). The information provided by consumers regarding a product or a service is dependent on the level of satisfaction derived. This information could, therefore, take either a positive or a negative form. Bickart Schindler (2001); Nielsen (2012) Ha (2002) noted that the information provided by the previous consumers of products and services on the social Medias influences the purchasing decisions better than the messages provided in traditional marketing. Anderson also noted that higher purchases resulted from positive reviews. Word-of-mouth plays an important role in influencing the consumers purchasing behavior (Cheung and Thadani, 2012). Consumers have the awareness that at times ads are deceptive; they always describe a product to be of high standard and that consumers will derive more utility (Berger, 2016). Due to this fact, consumers always doubt the usefulness of a product or how satisfactory a service is. Their doubts are only cleared when they get information that another consumer enjoyed the use of the product aimed to be purchased or service that was rendered before (Tagrin, 2014). This information could be obtained through the traditional word-of-mouth. This is however not always the case that the people surrounding a potential consumer have used the product or service before. This therefore makes the traditional word-of-mouth less effective. This posed the rationale for the social networking. Every product introduced in the market, may not be new in some other parts of the world, so the inform ation on this product can only be obtained from people where the product was initially introduced. Social networking has facilitated the ability to meet these initial users at lower costs. Social networking sites such as Facebook, Twitter and many other are frequented by millions of users every day. The users are situated in different geographical locations in all countries in the whole world. Most citizens from all over the world rely on social media for socializing. Therefore, social networking increases the coverage of information spread (Dellarocas, 2003; Schindler Bickart, 2005; Hennig-Thurau et al., 2004). The hypothesis for this study will be carried out from the stated problems and the objectives of the research. The research hypothesis to be tested will be as follows. H1: Social networking is not as more persuasive as traditional word of mouth is. HA: Social networking is more persuasive than the traditional word of mouth. Decision Criterion If H1 rejected, meaning that HA is true, we shall conclude that social networking is more persuasive than the traditional word-of-mouth. If it is not rejected, we shall conclude that social networking may be less persuasive than the traditional word-of-mouth. Methodology The collection of data will involve picking off a number of customers and then pick a common business, product or a service. Then, an interview will be carried out to find out how many have searched for a review on the chosen item, and where they obtained the review from if they had already searched for one. The interview will also include the number of reviews that consumers read before they get convinced. The consumers will also be interviewed on whether they trust personal recommendations. A random sample of customers will be picked in Melbourne. This is the state in which am situated and therefore will be time and cost saving. Secondary data will be obtained so as to provide the basis for the literature review. The effects of provision of such information on the purchasing behavior will be carried out. Regression analysis will be done on the collected data to find out the level in which this information influences the purchasing decisions. Organization of the Study This project will be divided into four chapters. This project proposal is the first chapter of the project. It contains information on; the statement of the problem, research objectives/questions, justification of the project, expected research output/outcome, conceptual framework and research hypothesis, and the methodology. The next chapter will be on literature review where both the theoretical and empirical literature on social and traditional word-of-mouth will be considered. The third chapter will be on the research methodology where information provided will be on the research design, study location, population and sample size, sampling strategies, data collection procedure, and the analysis of the collected data. The last chapter will cover the actual data collection, analysis, and interpretation of findings. Conclusions will be drawn and recommendations will be made. The whole process is expected to take six weeks. Bibliography Anderson, M. (2014). 88% of Consumers Trust Online Reviews as much as Personal Recommendations. [Online] Search Engine Land. Available at: https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803 [Accessed 24 May 2016]. Berger, J. (2016). Is Word of Mouth Better Than Advertising? | Jonah Berger. Jonah Berger. Retrieved 24 May 2016, from https://jonahberger.com/is-word-of-mouth-better-than-advertising/ Bickart, B., Schindler, R. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31 - 40. Charlton, G. (2015). Ecommerce consumer reviews: why you need them and how to use them. [Online] Econsultancy. Available at: https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/ [Accessed 23 May 2016]. Cheung, C. and Thadani, D. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. [Online] Available at: https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.453.4915rep=rep1type=pdf [Accessed 24 May 2016]. Coulter, K. Roggeveen, A. (2012). Like it or not. Management Research Review, 35(9), 878-899. https://dx.doi.org/10.1108/01409171211256587 Cross, R. and Parker, A. (2004). The hidden power of social networks. Boston, Mass.: Harvard Business School Press. Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49, 1407 - 1424. DeMers, J. (2015). How Important Are Customer Reviews For Online Marketing?. [Online] Forbes.com. Available at: https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#59f3d962788c [Accessed 23 May 2016]. Eaton, J. (n.d.). e-Word-of-Mouth Marketing. [Online] Available at: https://college.cengage.com/business/modules/eWOM_secure.pdf [Accessed 24 May 2016]. Ha, -Y. (2002). The effects of consumer risk perception on pre-purchase information in online auctions: Brand, word-of-mouth, and customized information. Journal of Computer-Mediated Communication, 8(1). Retrieved from https://onlinelibrary.wiley.com/doi/10.1111/j.1083-101.2006.00318.x/abstract Hennig-Thurau, T., Gwinner, P., Walsh, G., Gremler, D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38 - 52. Insites Consulting (2011). Social media around the world 2011. Retrieved from https://www.slideshare.net/stevenvanbelleghem/social-media-around-theworld-2011. Keller, E. (2007). Unleashing the power of word of mouth: Creating brand advocacy to drive growth. Journal of Advertising Research, 47, 448 - 452. Kotler, P. Armstrong, G. (2000). Principles of Marketing; Seventh edition, India: Prentice Hall. Koslow, S. (2000). Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism. The Journal of Consumer Affairs, 34, 245 267. Nielsen (2012). A Nielsen report: Global trust in advertising and brand messages. Retrieved from https://www.nielsen.com/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html. Park, H., Lee, J. Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125-148. Rudolph, S. (2015). The Impact of Online Reviews on Customers Buying Decisions [Infographic]. Business 2 Community. Retrieved 24 May 2016, from https://www.business2community.com/infographics/impact-online-reviews-customers-buying-decisions-infographic-01280945#FTw6LGGDlK3tYju0.97 Schindler, M., Bickart, B. (2005). Published word of mouth: Referable, consumer-generated information on the Internet. In C. P. Haugtvedt, K. A. Machleit R. F. Yalch (Eds.), Online consumer psychology: Understanding and influencing behavior in the virtual world (pp. 35 - 61). Mahwah, NJ: Lawrence Erlbaum Associates. Shankar, V., Malthouse, E. C. (2007). The growth of interactions and dialogs in interactive marketing. Journal of Interactive Marketing, 21(2), 2 - 4. Sher, J., Lee, H. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality, 37, 137 - 143. Tagrin,. (2014). 5 Predictions about the Growing Power of Online Customer Reviews. Entrepreneur. Retrieved 23 May 2016, from https://www.entrepreneur.com/article/236891 Tang, C. (2010). Understanding the Electronic Word-of-Mouth Communication Process: Communication Effectiveness and Analytic Tools. Tucson, Ariz.: University of Arizona. Trusov, M., Bucklin, R., Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90 - 102. Wang, L., Uesugi, S., Ting, I., Okuhara, K., Wang, K. (2015). Multidisciplinary social networks research. Heidelberg: Springer. Whitler, K. (2014). Why Word Of Mouth Marketing Is The Most Important Social Media. Forbes.com. Retrieved 23 May 2016, from https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/#7f7fd28d7a77