Fix the assigment Essay Example | Topics and Well Written Essays - 500 words

Fix the assigment - Essay Example They can also provide feedback to the marketers via the same platform and this will help the marketers to be in a position to design products that would satisfy the needs and interests of the customers. The company intends to use a multi-channel online communication strategy in order to reach as many customers as possible in different parts of the country. Marc J. Metrick- President (CEO) said that the company intends to create customer superior value and experience through the use of online shopping in doing business. The company is dedicated towards improving customer service in a bid to satisfy the needs and interests of the customers. Saks Fifth Avenue will particularly focus on editorial content published on different social media such as Face Book, Instagram as well as Twitter. This type of social media will provide a two way channel such that the customers can communicate directly with the marketers and sales reps at the company. They can also give feedback about their needs and interests using the same platform. Saks Fifth Avenue1 also utilises other channels where the customers are given the opportunity to give their ideas and views that can help the company to design products that suit their needs. Saks Fifth Avenue’s pricing strategy will be mainly influenced by the market forces obtaining at a particular period. The company does not intend to exploit the customers through charging high prices for the products offered. The company seeks to create a mutually beneficial relationship with all the stakeholders. The main goal of the company is to ensure that its needs as well as those of the customers are satisfied. The company will organize campaigns that are meant to enlighten people about the need to be responsible in their actions in order to ensure that they do not cause harm to the environment. Additionally, the company will also engage in programs that are designed to help it plough back to the