Microsoft India Essay Example | Topics and Well Written Essays - 750 words

Microsoft India - Essay Example Microsoft overhauled its entire marketing strategy in India to be able to gain favor with the Indian customers. It had to abandon its â€Å"one size fits all† principle that was the main strategy of the company and made it a force to be reckoned with in highly developed countries. They had to be more aware of the needs and the capacity of the customers in India and developed ways that will allow them to compete with its extremely cheaper competitors of open source programs and imitations. They had to create a renewed perception in the view of the customers that Microsoft is affordable. More than this, they were able to establish that the company works for them and is flexible to their needs instead of the other way around. Had Microsoft not bent to the market and waited (or demanded) for the status quo similar to that in the US, then its presence in India would be nothing more than superfluous and their market in the country will stagnate sale the few consumers willing to shed what is on their market value exorbitant amounts.They were able to address the issues by creating innovations that help out the people. The retail-base products that they sold by monthly increments was a genius way that was fit for the consumption attitude of the market and the availability of their resources. They have paved the way as a venue for social change especially for their projects that help out schools and small businesses while being able to gain profit and establishing the presence of Microsoft in the country.