Relationship Between Mass Production And Its Clients

Dealing With Customers. Jones, D., Helling, J., and Shimokana, K. provide their research about the relationship between mass production and its purchasers, lean production and its clients, and the future development trend in the customer relation of lean production in this section. In the beginning, they observe the way Henry Ford, an example of mass production, dealt with his consumers by letting the dealer perform it. His principle was putting the dealer under the mandatory contract to sell particularly cars from Ford’s production and allowing dealers to stock products in order of satisfying walk-in buyers. Some basic parts in Ford’s dealership rules are still considered nowadays. About the European delivery system, it is somehow similar to American’s, but it is almost thirty years late in some aspects because they have two-tier dealer system which was abandoned many years ago in America. To demonstrate the connection between lean producers and customers, the w riters begin with a survey in Western countries, and they, subsequently, realize that the professional sellers there obtained training in marketing skills in order to make an efficient bargain. After that, they describe the way that Toyota use to operate their selling system by showing examples on Toyota products such as Corolla, Vista, Camry, Celica, and Supra. In addition, the lean dealership is also illustrated in this section by addressing some facts about car buyers in Japan, America, and Europe. Also, theyShow MoreRelatedFenix Del Sur Case Analysis1318 Words   |  6 Pagesmay have an effect on their relationship with current dealers? II. 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Poka- Yoke Consulting would like to present a set of non-marketRead MoreTools And Techniques Used For Printing1295 Words   |  6 Pagesawareness regarding the movement of sculpture and its creators. Further, they reveal how dynam ic and complex these systems of production actually were in the Roman world. 3.3 Components of ‘Copy’ Production What did ‘copy’ production look like from the workshop setting? Just as it seems to be so for the tools and techniques used for copying, the evidence we have for studying production levels of marble copies from any given work space is limited and often ambiguous due to the fact that, first, there areRead MoreAnalysis Of Le Corbusiers Machine A Habiter1673 Words   |  7 Pagesarchitecture was defined by logic and reason. He believed that architecture should be as efficient as a factory assembly line. In 1914 he developed one of his most famous housing prototypes, the Maison Dom-ino (Dom-ino House) a prototype for the mass production of housing that included an open floor plan consisting of concrete slabs supported by a minimal number of thin, reinforced concrete columns around the edges, with a stairway providing access to each level on one side of the floor plan. Soon afterRead MoreChange Management Theory Essay1673 Words   |  7 Pagesconclusion. Problem statement Jones production center (JPC) provides the latest, up-to-date visual and audio technology and trained creative staff to produce the creative, unique productions for demanding television and film clients. The secluded, nondescript, JTPC facility is in the countryside outside of San Rafael, California. This location is quiet, with a lack of diversions, and is highly secure. 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Carrefour opted to practice segmentation to start giving clients points for every particular amount of money regarding cash spent to purchase products in Carrefour retail stores. Segmentation has several importances, thus the reason Carrefour decided to make use of it. One, segmentation creates potential clients and also helps to retain the existing onesRead MoreConcept Of Operation Management For Senior Management972 Words   |  4 Pagesproficient as far as utilizing as couple of assets as required, and compelling regarding meeting client necessities. It is concerned with dealing with the procedure that changes over inputs (in the types of crude materials, work, and vitality) into yields (as products and/or services). The relationship of operations management to senior management in business connections can be contrasted with the relationship of line officers to largest amount senior officers in military science. The most elevated amountRead MoreOperations Strategy at Galanz1633 Words   |  7 Pagestransfer their production facilities to Galanz. With the cheap price of components, Galanz expanded their business overseas successfully in the early stages. 2. Rank the importance of Galanz’s operations objectives of cost, quality, flexibility, delivery, service and innovations. How has the importance changed over the years? At the initial stage when Galanz entered into the electrical appliance market from the garment industry, it relied on the low price of magnetron production and benefitedRead MoreAction Research Project Financial Management Essay1255 Words   |  6 Pagescoordinated toward recognizing a point or themes deserving of a implementing change within an organization. Considering the interconnected relationships and culture in our organizations and the value placed on producing more and carrying more responsibility, no action merits doing unless it guarantees to make the focal part of an managers or organizational production more effective and fulfilling striving to enrich the environments that work. Therefore, selecting a center, to begin to expand of the interworking

Yeats Easter Rising and Ideal World - 1506 Words

‘Yeats’s poetry is driven by a tension between the real world in which he lives and an ideal world that he imagines’ The poetry of Yeats gives a deep, profound and though-provoking experience. His sweepingly broad thematic focus deals with issues that are timeless and universal. We realise Yeats both is a very public and a very private poet, his work ranging from the personal and political, to Irish history and his own life experiences and emotions. He grew up in a very transitional time, where a world war and a civil war were both fought. This he captured in words such as ‘September 1913’, ‘Easter 1916’ and ‘The Stares Nest by my Window’. Later in life his preoccupation shifted and his work dealt with his obsession with†¦show more content†¦He realises that patriotism is not as glorious as he thought, it ‘makes a stone of the heart’ and that perhaps the price you pay is inordinately high. There is too much life lost, always the young and impressionable who suffer. By the end Yeats re-evaluates his faith in patriotism and nationali sm, seeing it comes at much too high a cost, the real world over-rules his imaginary, ideal world. The poem ‘Stares nest by my window’ portrays Yeats new found outlook on life, and he recounts his friends who’ve given so much in the name of patriotism. He portrays poignantly how war and patriotism can make men behave in brutal, barbaric ways. No more thought is given for human life ‘as they trundled down the road, the dead young soldier in his blood’. No empathy or thought is spared to the innocent victims of their fight in the name of nationalism. What is it to them ‘ a house burns, a man dead’. It has no real significance in their greater scheme. In this poem Yeats conveyed brilliantly the corrosive effects of fanaticism of the human soul. How it can rid a man of all sense of morality and what’s fair and just. He also shows how his ‘loosening masonry’ holds no protection for his anymore, that all people are susceptible to its effects. It’s clear from this series of poems that there is a real source of tension for Yeats between the real world and his initial ideal world and romanticised view or patriotism. Much later in life, Yeats’s preoccupation withShow MoreRelatedYeats: Easter Rising and Ideal World1491 Words   |  6 Pagestension between the real world in which he lives and an ideal world that he imagines’ The poetry of Yeats gives a deep, profound and though-provoking experience. His sweepingly broad thematic focus deals with issues that are timeless and universal. We realise Yeats both is a very public and a very private poet, his work ranging from the personal and political, to Irish history and his own life experiences and emotions. He grew up in a very transitional time, where a world war and a civil war wereRead MoreThe World During World War I1645 Words   |  7 PagesThe world experienced life changing inventions and events during the time of World War I, such occurrences influenced the literature and the authors of the time. The time the war took place, the world experienced technological advancements at an unimaginable pace. In addition to technology, the war also changed the fashion in which society worked. Women became more independent as more jobs were offered to them in order to aid the war cause. In addition, countries such as England experienced extremeRead MoreEssa y Publishing Industry: Irish Artists and Book Illustration1540 Words   |  7 PagesBetween 1830 and 1930 there was a huge expansion in the publishing industry. Through a series of industrial leaps, the publishing industry became an ideal medium for both innovation and expression. The combination of the development of a train network as well as the mass production of paper products allowed for greater distribution of published products. Not only that, but the invention and use of the printing press greatly influenced the accessibility of the publishing industry. As a result, theRead MoreThe Wild Swans at Coole by W.B Yeats3540 Words   |  15 PagesSwans at Coole by W.B Yeats is one of musicality as it is a direct expression of personal feelings, identified as the author’s. The lyrical poem includes three main subjects: setting, serving as a correlative to these feelings, Swans as the trigger, and the poet himself. Written in loosened iambic pentameter and consisting of fi ve six-line stanzas rhymed ‘abcbdd’, the poem’s reflective and melancholic mood reflect the time of the poems first appearance. During the year of 1916, Yeats’ spirits were lowRead More W.B. Yeats Poetry Essay2306 Words   |  10 PagesW.B. 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Yeats and â€Å"A Vision:† The Arab Mansions of the Moon On Ritual and Talismans Picatrix Astrological Magic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology, Magical Talismans and the Mansions of the Moon Ritual

Life Expectancy and Resources Free Essays

| | |To Drill or Not to Drill | |HUM/114 | | | | | The topic of drill or not to drill is a big topic. Some believe that we have plenty of resources now and that we should save them for later generations that may need them more than we do. Instead they think we should invest in alternative sources of energy, such as solar power and wind. We will write a custom essay sample on Life Expectancy and Resources or any similar topic only for you Order Now Others believe that we should go ahead and use the resources that we have available to use, starting with the untapped oil fields in Alaska and in the Gulf Coast, and even all the other areas in the country that have not been explored. Others say trying to obtain new power sources will be very expensive and a long process. I can honestly say that I agree with both sides but I am in favor of the United States using all the resources they have and not trying to come up with new way to power America. A new way to power America is not a bad idea just not the one we need to fix our problem. Solar panels and windmills still should be worked on for the future of America, but as for the present we should use all our oil resources. The reason I say that we need to use our resources is that we are not going to live forever, the average human life expectancy is 67. 2 years. So in 200 years that would be my third generation of children and I am sure in 200 years they will have the same issues that we have today if not worse. Our country had an energy shortage in the 1970s and I am sure that they were saying the same things that scientist are saying today. On the other hand I do believe that we should look into securing other sources of energy just as a backup. There is nothing wrong with developing a plan b, in a just in case situation. Even though the majority of scientists think that we will never run out of resources, there are still some scientist that think that we do not have much time left. More research and studies can help us come up with a better solution to the questions that we all have. All the data that the scientists are coming up with should be compiled and have a scientist with an unbiased opinion examine the data from both scientist and see exactly where we stand as a country. If we were not to take our focus off finding more resources and still try and find other ways to power our nation we would still be accomplishing both goals. If at any time we needed to switch over to non-fossil fuel energy we could. We need energy, so why not find as much as we can now and not worry about if we will run out of the resources that we are using. The children are the future and as long as we keep producing them than there will always be someone who can figure out how to find the United States more energy. Reference Validation for gas guzzlers and comfort for those who fear oil shortage. (2005, Mar 19). National Post, pp. FW. 9-FW9. Retrieved from http://search. proquest. com/docview/330334817? accountid=35812 Foss, B. (2006, May 22). How much oil is there, and when will we run out? Buffalo News, pp. C. 4-C4. Retrieved from http://search. proquest. com/docview/381749245? accountid=35812 How to cite Life Expectancy and Resources, Essay examples

The School of Business and Law

Question: A research proposal submitted to the School of Business and Law, in fulfillment of the requirements of BUSN20016 (Research in Business) for the degree of Master of Business Administration? Answer: Over the recent years, the population of internet users in Australia has gone up. The advancement in technologies and the marginal reduction of costs associated with telecom companies has occasioned this rise. The theories of marketing and consumer behavior hold that both the internal and external factors influence the purchasing behavior of consumers; this is the basis in which this study is drawn. Previous studies have confirmed that purchasing behaviors have indeed been influenced by social media, which consequently has translated into increased sales. Online social networking has changed the way of communication among different groups, and it has enhanced the ability for interaction. Social networking includes mobile based and web based technologies used to commence communication dialogues between individuals, organizations and even communities. Spreading of information through word-of-mouth was used in the ancient periods even before the internet was introduced. According to Cro ss and Parker (2004), social networking assumes that the means through which people get to know each other is under determinable construction, whether indirect or direct. The use of social media is evolving and rapidly changing the way businesses are conducted. This study will establish the most superior method between social networking and the traditional word-of-mouth. Cheung and Thadani (2010) noted that the electronic word of mouth is a new form of the traditional word of mouth. There are many challenges posed from the implementation of each method, and these challenges will be covered in the research as the problems faced in their applications. Some of the challenges faced with social networking will include controlling the level of social media participation in the workplace while may involve improper usage of work hours. The challenge of traditional word-of-mouth will include factors such as cost and time taken before the information is delivered. The advantages of each method will be noted and the reason why social networking is commonly used as compared to the traditional word-of-mouth. The research will show how important is the information from previous users of a product to the new users. Positive compliment will attract more consumers to purchasing a product while negative comments may discourage the purchasing behavior causing losses to a company. The study will also identify the reason as to why people seek online reviews. At the end of the study, many parties will have benefited from the knowledge of the importance of information spread through social networking. Problem Statement In the workplace, the use of social networks is rising in demand by more and more employees. The crave for this is observed to have grown so much in the current period. In an organizational restructuring world, growing contingent workforce and outsourcing, the traditional communication approaches have become obsolete. This is grounded on the perception of hierarchal development and lifelong employment. In the current era, there is an increased replacement of face to face communication by online social networking. Institutions need to recognize the importance of social media in running a business and disregard the idea of it being a luxury; this is irrespective of whether an institution is employing a policy on social media or not. The use of word-of-mouth whether traditional or electronic involves some employees in its management. The primary perception of marketing is that it involves the selling of goods and services. Its principal goal is creating a high financial gain through obtaining a greater market share. To achieve the objective of raising the demand for these goods and services, it uses the strategy of making people aware of their existence (Kotler et al., 2000). The adoption of marketing principles to solving societal social problems has changed the dimension of marketing. This adoption has been done by the government and other non-profit making organizations. Professional and practitioners have changed from conveyance of information from top-down to listening and learning of the desires and need of the target group, and then using this information to formulate marketing programs. Most employees cannot live without the social media, it's, therefore, becoming a common necessity. Every day, researchers and innovators come with new developments on social media which is rapidly raising its usefulness in marketing and other trading platforms. The modifications of Facebook, Wi-Fi, iPhone and iPad just to name a few, have their use rapidly increased in demand. If a company makes a decision to ban the access to all types of social media, it could run a risk of losing a chance to hiring the best potential employees on their firm. Most employees would never feel comfortable working in such a business environment. These sites have become part of employees life, and therefore such a policy ban would not be effective in limiting their access to the sites as they have to come up with other ways of accessing them. Based on the fact that the traditional word of mouth strategy may create a negative perception on the potential purchasers since the consumers only give information about themselves, organizations have decided to use a guided strategy which is the electronic word of mouth (Koslow, 2000). In order to guide the consumers purchase decisions, consumers are shifting from traditional to the electronic word of mouth (Trusov, Bucklin, Pauwels, 2009). Since the traditional marketing has declined in credibility, the ability of a company to generate electronic words of mouth is becoming the basis in which evaluation of a companys product and service is carried out (Sher Lee, 2009; Shankar Malthouse, 2007). In order to capitalize on the effects of electronic word of mouth, companies are incorporating it into their strategies of business. Keller (2007) noted that electronic word of mouth requires less cost in overcoming consumers resistance as compared to the traditional marketing efforts. It is, therefore, useful for both the consumers and the company. Traditional marketing strategies are more costly and time-consuming as an employee will have to be sent to different places to either collect or deliver information on a service or a product. Towards this end, business employees in Australia and specifically in the state of Melbourne have embraced the need for using social media sites such as Facebook, MySpace, LinkedIn, Twitter and others for their communication (Coulter Roggeveen, 2012). This is either on matters inside or outside the business or rather line of business. The sites offer the employees some potential benefits. Social sites can be used in enhancing the availability of new great ideas and therefore creating the potential for innovative behavior. A collaborative way of involving customers with business can be facilitated by the use of social networking technology (Whitler, 2014). Social networks despite rendering many benefits to the organizations well-being, they pose threats and challenges to the performance of employees. One of the challenges is that the social life of the employees loses its privacy. Second, the browsing of these pages consumes much time and may lead to employees spending more work time on the same. Finally, its the service terms and conditions which don't allow for comparison and sharing. As highlighted, academics have raised a considerable debate on the value of employees using social networking sites. While some claim that the performance of employees gets reduced, other believe that it has contributed to their improved job performance. In Australia and particularly in the state of Melbourne, social networking use is becoming widespread, and there is a challenge of determining whether the performance of employees gets improved or is affected. This is the major gap that this study is trying to fill. The social networkings direct and mediating effects on the performance of employees will be put under examination. The traditional word of mouth strategy is losing its value in the modern era. In order for both the consumers to benefit from the electronic word of mouth, they must be able to overcome the challenges associated with it. Research Objectives General Objective This studys general objective was to determine the most persuasive method of social marketing. The specific methods under comparison were the traditional word-of-mouth and social networking. Specific Objectives To establish the most persuasive method of social marketing between social networks and the traditional word of mouth in raising a competitive advantage of a marketing firm. To find out what makes social networking more effective and highly demanded as compared to the traditional word of mouth. To establish the various challenges underlying the use of any of the methods. To identify the differences existing between social media and traditional word-of-mouth. Research Questions Between social networking and the traditional word of mouth, which is an efficient strategy for marketing? What makes social networking a better strategy than the traditional word of mouth? What are the challenges the management faces from the implementation of either the social networking strategy or the traditional word of mouth? What differences exist between traditional word-of-mouth and the social media? Justification of the Project The evolving use of social networks has facilitated the elimination of geographical barriers which in turn has increased the availability of new business opportunities. Through social networking, the target group becomes large and easily accessible. Through the traditional word of mouth, it may proof difficult to reach clientele from different cultures, ages, and financial stability; this has been eased by social networking. Social media networks growth has enabled people to access their profiles in work network. It has indeed enabled businesses to be in the midst of the potential customers. The social media networks rely on millions of users every day, therefore creating a profitable and efficient trading platform. The study will, therefore, demonstrate the best method to be used in reaching the potential customers. It will enlighten the management team on why it should incorporate such a method. Since it has been observed that there is an increased participation of employees and consumers on social media; posing greater challenges especially for the management to control their employees for it, this study will give insights for the management team to generate a useful idea out of this instead of trying to ban its use. The management will, therefore, benefit much from this study. Consumers will also benefit in that if the management incorporates the use of electronic word-of-mouth, information about services and products will be readily and easily accessible. Expected Research Outcome Many stakeholders will find out the significance of this study. In the department of human resource, the professionals in charge through the understanding of the association that will be portrayed in this study will gain many benefits. Understanding the relationship existing between the employees job performance and the use of social networking site will help the business managers in unraveling the challenge of whether to allow or disallow social networking sites utilization in the workplace. There is an increased number of young employees whose desire to use social networking sites is very high. Since it will prove difficult for businesses to mobilize them to avoid their use (as noted earlier they will devise other means to access them), it is crucial for businesses to exploit this fact and formulate policies aimed at achieving the organizational goals while allowing their use in the firms. If only some businesses will find it useful in accelerating the performance of employees, it will eventually be embraced by many other businesses. The major challenge, therefore, lies on the part of the management team. Employers should be enlightened on the usefulness of incorporating the use of these sites in business operations. This study will be of much benefit to scholars interested in researching on social networks. The management team will have their challenges of whether to incorporate or not being resolved. Conceptual Framework and Research Hypothesis Social networking and traditional word-of-mouth are some of the channels used in receiving and spreading of information. Word-of-mouth traditionally was perceived as the interpersonal communication between people who initially used some products or services and those that are potential users. When people need to make a decision to purchase either a product or service, they consider so many factors so as to choose that which maximizes their utility. Most of the times they rely on ads available on the internet and other times, they rely on the confession of utility derived by others (Charlton, 2015 and Wang, Uesugi, Ting, Okuhara, Wang, 2015). The annual local consumer survey by Anderson (2014), DeMers (2015) and Rudolph (2015) confirmed that the highest proportion of the consumers interviewed had looked for online reviews (specifically, it was noted that the proportion was 88 %). When someone is new to a product, it is difficult to decide which the best quality is (Eaton, n.d.). Cheung and Thadani (2010) noted that the electronic word of mouth is a new form of the traditional word of mouth. This somehow confirms the allegation of its superiority to the traditional word-of-mouth. Advancements in technology have led to a creating of a trading platform where people can buy and sell goods online. These online shoppers are the most interested party in the products reviews and evaluations posted in social Medias. The creation of products and communication of service information is being taken charge by the consumers in the media landscape of today. The sharing of experience and opinions on certain products and services among a multitude of consumers is facilitated by social media such as consumer forums, blogs, review sites and communities (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). Consumers all over the world are seizing this opportunity. Many studies done on consumers from different countries has confirmed that more than a third of them post information on social media concerning products and services (Insites Consulting, 2011). The information provided by consumers regarding a product or a service is dependent on the level of satisfaction derived. This information could, therefore, take either a positive or a negative form. Bickart Schindler (2001); Nielsen (2012) Ha (2002) noted that the information provided by the previous consumers of products and services on the social Medias influences the purchasing decisions better than the messages provided in traditional marketing. Anderson also noted that higher purchases resulted from positive reviews. Word-of-mouth plays an important role in influencing the consumers purchasing behavior (Cheung and Thadani, 2012). Consumers have the awareness that at times ads are deceptive; they always describe a product to be of high standard and that consumers will derive more utility (Berger, 2016). Due to this fact, consumers always doubt the usefulness of a product or how satisfactory a service is. Their doubts are only cleared when they get information that another consumer enjoyed the use of the product aimed to be purchased or service that was rendered before (Tagrin, 2014). This information could be obtained through the traditional word-of-mouth. This is however not always the case that the people surrounding a potential consumer have used the product or service before. This therefore makes the traditional word-of-mouth less effective. This posed the rationale for the social networking. Every product introduced in the market, may not be new in some other parts of the world, so the inform ation on this product can only be obtained from people where the product was initially introduced. Social networking has facilitated the ability to meet these initial users at lower costs. Social networking sites such as Facebook, Twitter and many other are frequented by millions of users every day. The users are situated in different geographical locations in all countries in the whole world. Most citizens from all over the world rely on social media for socializing. Therefore, social networking increases the coverage of information spread (Dellarocas, 2003; Schindler Bickart, 2005; Hennig-Thurau et al., 2004). The hypothesis for this study will be carried out from the stated problems and the objectives of the research. The research hypothesis to be tested will be as follows. H1: Social networking is not as more persuasive as traditional word of mouth is. HA: Social networking is more persuasive than the traditional word of mouth. Decision Criterion If H1 rejected, meaning that HA is true, we shall conclude that social networking is more persuasive than the traditional word-of-mouth. If it is not rejected, we shall conclude that social networking may be less persuasive than the traditional word-of-mouth. Methodology The collection of data will involve picking off a number of customers and then pick a common business, product or a service. Then, an interview will be carried out to find out how many have searched for a review on the chosen item, and where they obtained the review from if they had already searched for one. The interview will also include the number of reviews that consumers read before they get convinced. The consumers will also be interviewed on whether they trust personal recommendations. A random sample of customers will be picked in Melbourne. This is the state in which am situated and therefore will be time and cost saving. Secondary data will be obtained so as to provide the basis for the literature review. The effects of provision of such information on the purchasing behavior will be carried out. Regression analysis will be done on the collected data to find out the level in which this information influences the purchasing decisions. Organization of the Study This project will be divided into four chapters. This project proposal is the first chapter of the project. It contains information on; the statement of the problem, research objectives/questions, justification of the project, expected research output/outcome, conceptual framework and research hypothesis, and the methodology. The next chapter will be on literature review where both the theoretical and empirical literature on social and traditional word-of-mouth will be considered. The third chapter will be on the research methodology where information provided will be on the research design, study location, population and sample size, sampling strategies, data collection procedure, and the analysis of the collected data. The last chapter will cover the actual data collection, analysis, and interpretation of findings. Conclusions will be drawn and recommendations will be made. The whole process is expected to take six weeks. Bibliography Anderson, M. (2014). 88% of Consumers Trust Online Reviews as much as Personal Recommendations. [Online] Search Engine Land. Available at: https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803 [Accessed 24 May 2016]. Berger, J. (2016). Is Word of Mouth Better Than Advertising? | Jonah Berger. Jonah Berger. Retrieved 24 May 2016, from https://jonahberger.com/is-word-of-mouth-better-than-advertising/ Bickart, B., Schindler, R. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31 - 40. Charlton, G. (2015). Ecommerce consumer reviews: why you need them and how to use them. [Online] Econsultancy. Available at: https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/ [Accessed 23 May 2016]. Cheung, C. and Thadani, D. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. [Online] Available at: https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.453.4915rep=rep1type=pdf [Accessed 24 May 2016]. Coulter, K. Roggeveen, A. (2012). Like it or not. Management Research Review, 35(9), 878-899. https://dx.doi.org/10.1108/01409171211256587 Cross, R. and Parker, A. (2004). The hidden power of social networks. Boston, Mass.: Harvard Business School Press. Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49, 1407 - 1424. DeMers, J. (2015). How Important Are Customer Reviews For Online Marketing?. [Online] Forbes.com. Available at: https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#59f3d962788c [Accessed 23 May 2016]. Eaton, J. (n.d.). e-Word-of-Mouth Marketing. [Online] Available at: https://college.cengage.com/business/modules/eWOM_secure.pdf [Accessed 24 May 2016]. Ha, -Y. (2002). The effects of consumer risk perception on pre-purchase information in online auctions: Brand, word-of-mouth, and customized information. Journal of Computer-Mediated Communication, 8(1). Retrieved from https://onlinelibrary.wiley.com/doi/10.1111/j.1083-101.2006.00318.x/abstract Hennig-Thurau, T., Gwinner, P., Walsh, G., Gremler, D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38 - 52. Insites Consulting (2011). Social media around the world 2011. Retrieved from https://www.slideshare.net/stevenvanbelleghem/social-media-around-theworld-2011. Keller, E. (2007). Unleashing the power of word of mouth: Creating brand advocacy to drive growth. Journal of Advertising Research, 47, 448 - 452. Kotler, P. Armstrong, G. (2000). Principles of Marketing; Seventh edition, India: Prentice Hall. Koslow, S. (2000). Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism. The Journal of Consumer Affairs, 34, 245 267. Nielsen (2012). A Nielsen report: Global trust in advertising and brand messages. Retrieved from https://www.nielsen.com/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html. Park, H., Lee, J. Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125-148. Rudolph, S. (2015). The Impact of Online Reviews on Customers Buying Decisions [Infographic]. Business 2 Community. Retrieved 24 May 2016, from https://www.business2community.com/infographics/impact-online-reviews-customers-buying-decisions-infographic-01280945#FTw6LGGDlK3tYju0.97 Schindler, M., Bickart, B. (2005). Published word of mouth: Referable, consumer-generated information on the Internet. In C. P. Haugtvedt, K. A. Machleit R. F. Yalch (Eds.), Online consumer psychology: Understanding and influencing behavior in the virtual world (pp. 35 - 61). Mahwah, NJ: Lawrence Erlbaum Associates. Shankar, V., Malthouse, E. C. (2007). The growth of interactions and dialogs in interactive marketing. Journal of Interactive Marketing, 21(2), 2 - 4. Sher, J., Lee, H. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality, 37, 137 - 143. Tagrin,. (2014). 5 Predictions about the Growing Power of Online Customer Reviews. Entrepreneur. Retrieved 23 May 2016, from https://www.entrepreneur.com/article/236891 Tang, C. (2010). Understanding the Electronic Word-of-Mouth Communication Process: Communication Effectiveness and Analytic Tools. Tucson, Ariz.: University of Arizona. Trusov, M., Bucklin, R., Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90 - 102. Wang, L., Uesugi, S., Ting, I., Okuhara, K., Wang, K. (2015). Multidisciplinary social networks research. Heidelberg: Springer. Whitler, K. (2014). Why Word Of Mouth Marketing Is The Most Important Social Media. Forbes.com. Retrieved 23 May 2016, from https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/#7f7fd28d7a77

Strategic Management and External Business Environment free essay sample

This essay is a case study of analyzing the UK biggest chocolate company Thorntons’ existing strategy in current economic situation using different aspects from both external and internal business environments. In this report I will engage with the business frameworks that we learned in the first five weeks such as S. W. O. T analysis, Porter’s Five Forces, PESTEL analysis as well as Industry life cycle. Moreover the S. W. O.T analysis will be divided to tow parts, which are strength and weakness for internal business environment and opportunities and threads for external business environment. After the full analysis for the existing strategy, we can see whether the strategy is able to face many changes from macro environment or microenvironment in this ever-changing world. 2. Introduction When a new player wants to have business in a new industry, it would better to make a strategy to direct the right way to success. We will write a custom essay sample on Strategic Management and External Business Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Strategic planning is upward focused, looking at ensuring how tactics link up to corporate goals and strategies, strategic thinking is downward focused, looking to ensure that meaning and purpose are diffused throughout the organization so that appropriate goals and tactics can be developed to meet the real needs of the organization. (Shelton amp; Darling, 2001; Whitlock, 2003) 3. External Business Environment 3. 1 PESTEL analysis of chocolate industry As a matter of fact, a full PESTEL analysis can help organizations to protect or handle the unpredictable changes from external environment efficiently in this ever-changing world. Political factors Basically, there is just a few political factors will effect the companies which are having business in chocolate industry, because governments do not have to many limitations to the food industry. However, as the largest UK chocolate company, which has been exploring the foreign market outside EU, several uncertainties, has to be faced, su ch as the taxations in Asia are constantly changing. * Economic factors In this difficult economic situation, every organization suffers a heavy blow from financial crisis and Torntons is no exception. Normally, food industry can reflect the inflation most at the first time. Generally speaking, price of food is the first sign to be noticed when the financial crisis happened. Source: Based on information from http://www. thorntons. co. uk/content 2011 We can easily see that the sales performances of Torntons own stores and franchise decreased during 2010 to 2011. Conversely, the total retail sales had an increase by 8. 2% from 2010 to 2011, which means customers did not spend too much money on the regular price goods. However people bought more chocolate when goods were on sale. In other words, the inflation has a serious impact on people’s life and food industry. * Social Factors Social factors have an impact on the chocolate industry. First of all, in general, people do not think chocolate is a kind of healthy food at all. However, more and more people are seeking a healthy life style right now. So for these people, they would not take the chocolates into considered. On the other hand, due to increasing competition, Torntons has to face lots of challenges with them. * Technological Factors Technology always plays an important role in strategy, because lots of parts of process in organization base on the technology. For a chocolate company how to continuously improve the produce process have to be taken into account. Environment Factors For any food company, they are more dependent on raw materials. However, environment can decided whether companies are able to get good quality raw materials with reasonable price. So environment factor is one of unpredictable factors in PESTEL analysis and organizations have to prepare a back up plan to protect them. * Legal Factors There are two mains factors of legal problems related to Torntons, which are human resource legislation and food hygiene. First of all, the human resource legislation always changes including the working hours and insurance and taxation for the employees. It will affect the human cost directly. On the other hand, because the continually improvement of the food hygiene, the quality of the chocolate will be higher. Food safety is of paramount importance to our manufacturing processes and out single site production facilities at Thornton Park are regularly independently audited against the exacting requirements of the British Retail Consortium’s Global Standard for Food Safety and were reaccredited in June 2011 with its highest Grade A status. (Thorntons PLC 2011:13) 3. 2 Porter’s Five Forces Before a company start to have business in one area, it would better to analysis that this area whether easy to enter in and make profits among the competitors from different aspects including force of entrants, suppliers, buyers, substitutes and rivalry which called Porter’s Five Forces. Porter’s Five Forces framework identifies the attractiveness of an industry or sector in terms of competitive forces. (Johnson et al 2010) * Power of buyers Because of Thorntons’ pattern of distribution, they are only own stores and franchisees. Meanwhile, they do not have store in any large retail chains that can reduce the power of buyers. Thus, power of buyers for Thorntons is small and steady. * Power of suppliers Thorntons is not only has in-house supply, but also has several aspects need outside suppliers such as some raw materials (cocoa beans, sugar and milk) and service. But in terms of the big brand name, Thorntons still got strong supports from the outside suppliers with reasonable price. * Threats of substitutes For chocolate, only taste, form and packaging can be imitated, which means the there are a lot of threats of substitutes, because these three points are very easy to follow and copy. Moreover, not only traditional chocolate companies could produce substitutes products, but also some other snack food item could imitate the chocolate taste. * Threats of entrants Normally, entry into the chocolate industry or market would need a lot of requirements, such as investment for the manufacturing facilities and human resource. However the most important requirement is having a unique formula to produce chocolate, which is the value for a new brand just entered into this industry. Thus, for chocolate industry is quite difficult for the new players to entry into. * Intensity of rivalry The intensity of rivalry can be many types such as price competition as well as advertisement between the competitors. Fortunately, competitions in the Thorntons’ level just have a few competitors. However this will be a big threat to Thorntons because fewer competitors that mean new plays will locate their positioning in this level. 3. 3 Industry life cycle analysis Source: Johnson et al, Exploring Strategy, 2010 According to the sales performance of the UK chocolate industry, we can easily see that from 2005 to 2012 the performance of sales increases steadily at the shake-out stage in the industry life cycle. . 4 S. W. O. T analysis (Opportunities and Threats) Opportunities More and more people like to buy box chocolate as a gift. Easy trade outside EU. UK government has a strong support to import and export food. Increasingly mature E-market. Threats Many traditional chocolate companies start to transform their product to Thorntons’ level. Because of epidemic s pread in EU, it seriously affects the export trade. Inflation makes the price of store rent, raw materials and human resource increase. 4. Internal Business Environment After analyzing the external business environment of the Thorntons, we can take a look of the internal business environment. It is also quite an important part for an organization. 4. 1 Internal capabilities: resources and competences As the biggest chocolate company in UK, the main resource of Thorntons is its intangible resource especially the brand image actually. When people want to buy a box of chocolate as a gift, Thorntons will be the first brand come to mind immediately. This is the core of success of the Thorntons. As a matter of fact, Thorntons realized this intangible and intelligent using it. They put more and more emphasis on making the products unique with the strong brand image. That is why they still have a large group of target audience until now. On the other hand, competence for an organization has to be divided to two parts, one is threshold competence, and another one is core competence. Obviously, the requirements of threshold competence of chocolate company are not too much. Except the manufacturing of producing chocolate, the rest requirements are similar to the other industries. However, in order to gain more market share in the chocolate industry, the core competence has to be very unique. For Thorntons, they put much emphasis on different type of chocolate whether the form or topic of chocolates or unique packaging. 4. 2 S. W. O. T analysis (Strengths and Weaknesses) Strengths * High quality chocolate * Unique packaging design * Mature supply chain * Strong brand image among British Weakness * High cost for international buyers * Too much operating cost for the own stores * Don’t have enough breakthrough in future 5. Conclusion After a deep analysis of the Thorntons’ existing strategy, we can draw a conclusion that there are still having several elements from external business environment will affect the organization. However a perfect strategy plan could protect the organization to survival from the unpredictable changings of the world. Through the PESTEL analysis, for the food industry, the economic and social factors will affect it more than others. Moreover, the marketing positioning of Thorntons is between traditional chocolate and premier chocolate. So there are just a few competitors in this part of market. According to the Porter’s Five Forces analysis, we can also see that the intensity of rivalry is low which means Thorntons does not have too much competition. It is difficult for new players to entry into this industry.

Free Essays on Biotechnology

S. After listening to my speech, the audience will know 3 ways that biotechnology will help/hurt the future of society. Introduction: Have you every received a vaccination from a doctor to prevent the flu? If so, it probably came in the form of a shot that the doctor inserted into your arm and injected you with. This situation may be your worst fear if you are afraid of needles. Have you ever imagined the possibility of receiving the same flu vaccination by eating a carrot or a piece of chicken? Don’t be alarmed, this possibility is closer than you think with the advancement of biotechnology in food products today. Body: I. Biotechnology has the reputation of being very new and high tech. A. In fact, it is possibly the oldest-technology known to man B. One example would be penicillin, produced by growing mold and extracting the Penicillium C. It is the same with genetic engineering; domestic pets or farm animals. Selective breeding over many centuries (different animals) II. So, if biotechnology has been around so long, why all the fuss now? The reason is that we can now do so much more. A. Now we have gene therapy, enables doctors to change the genes in our own cells (no more disease or mutations) B. But most people don’t want to be the first person to receive this gene therapy so transgenic mice have been made to carry the diseases so doctors can study them C. Now we have a way, thanks to biotechnology, that we can study these diseases and mutations and can make new discoveries and treatments for millions of people. III. Commercial production of genetically modified crops A. Some of the genetically modified crops being grown in the U.S. include: corn, soybeans, canola, squash and papaya B. One of the benefits of these crops is that it can substantially increase productivity in the developing world by making it possible to grow crops in areas that cannot currently sustain them. (grown in a d... Free Essays on Biotechnology Free Essays on Biotechnology S. After listening to my speech, the audience will know 3 ways that biotechnology will help/hurt the future of society. Introduction: Have you every received a vaccination from a doctor to prevent the flu? If so, it probably came in the form of a shot that the doctor inserted into your arm and injected you with. This situation may be your worst fear if you are afraid of needles. Have you ever imagined the possibility of receiving the same flu vaccination by eating a carrot or a piece of chicken? Don’t be alarmed, this possibility is closer than you think with the advancement of biotechnology in food products today. Body: I. Biotechnology has the reputation of being very new and high tech. A. In fact, it is possibly the oldest-technology known to man B. One example would be penicillin, produced by growing mold and extracting the Penicillium C. It is the same with genetic engineering; domestic pets or farm animals. Selective breeding over many centuries (different animals) II. So, if biotechnology has been around so long, why all the fuss now? The reason is that we can now do so much more. A. Now we have gene therapy, enables doctors to change the genes in our own cells (no more disease or mutations) B. But most people don’t want to be the first person to receive this gene therapy so transgenic mice have been made to carry the diseases so doctors can study them C. Now we have a way, thanks to biotechnology, that we can study these diseases and mutations and can make new discoveries and treatments for millions of people. III. Commercial production of genetically modified crops A. Some of the genetically modified crops being grown in the U.S. include: corn, soybeans, canola, squash and papaya B. One of the benefits of these crops is that it can substantially increase productivity in the developing world by making it possible to grow crops in areas that cannot currently sustain them. (grown in a d... Free Essays on Biotechnology Biotechnology Continuing through the twenty-first century, technology is expanding and to all aspects of life for the purpose of fixing worldwide problems to making our life’s much easier. In the past few years, a new branch of technology has opened up, called Biotechnology. Biotechnology combines agriculture and science to improve crops. Methods such as Genetics are used to modify crops and animals. Those in the Biotechnology work field say that this new devolvement in science may in the future change agriculture. So what is the purpose of Biotechnology? It’s to solve nationwide as well as worldwide agriculture problems to make farming more efficient and profitable. Farmers each year lose millions to crop damage from droughts, pest, and poor soil conditions. Biotechnology is not just to make farmers money, but to also put an end to hunger and slow down the growth of disease spread through affected crops. Agriculture plays a major role in our lifestyle. It is the key for our survival. Without food, we simply can not live. Today crops have been successfully genetically engineered and grown today. Crops such as corn are now grown to be immune to deaseses. The bacteria that once could destroy an entire field of corn, does absolutely nothing to the new crops. With the use of this new technology, pesticides are no longer needed. For instance, soybeans can be genetically altered to grow containing its own pesticide. Also the threat of pesticides entering drinking water is reduced, as the need of the chemicals are no longer needed. Areas with harsh soil conditions that couldn’t support the growth of crops are now able to grow crops. A crop can be changed to live with less water, and survive in warmer temperatures. Countries such as India, where a major medical condition such as blindness is fixed, by changing the genes of rice crops so that it can prevent blindness. Although I did not mention all the benefits of biotechnology, more...

IT Systems Strategy Of A Company Essay Example | Topics and Well Written Essays - 1500 words

IT Systems Strategy Of A Company - Essay Example Current paper focuses on the IT systems strategy of Microsoft – a major competitor in the global application software industry; reference is made not to the parent firm, based in USA, but to its UK subsidiary; the current position of the firm towards its rivals is important (see also Table 1, Appendix); it seems that the IT strategy of the firm has helped towards the achievement of a stable growth; the key aspects of this strategy are presented and evaluated using appropriate theoretical framework – the PESTEL analysis. Microsoft Corporation is a global leader in the Software Application Industry; the firm entered the British market in 1982; currently the employees of the firm in UK are 1500. Since its establishment in Britain the firm has focused on the promotion of innovation in technology and the improvement of the technology available in education and in communities. In fact, as in other countries worldwide, Microsoft Corporation UK has helped the British government to improve the technology used in various social and economic activities – enhancing ‘the social and economic well-being of local population’ (Microsoft Corporation, Economic Empowerment). One of the key characteristics of the global market is the continuous increase of competition; firms that try to stabilize their performance and achieve a stable rate of growth need to continuously review their strategies; emphasis should be based on the IT systems involved in the various organizational operations. In firms that are heavily based on knowledge management specific measures should be taken; the firms that would be involved in such effort should meet the following requirements: ‘ a) to be proficient at skills and support infrastructure, to foster innovation and collaboration and to allow self-organization to emerge’ (Rud, 2009, p.38). When the organizational activities are expanded in different industrial sectors, the strategic planning

International Business Finance Essay Example | Topics and Well Written Essays - 1000 words - 1

International Business Finance - Essay Example If you have an existing business that creates a tangible product, exporting is the most common method. Start-up costs and risks are limited, and profits maybe realized early on. For some this may be the beginning a new venture, the other choices are options that may reduce some of the start-up risks. There are two basic ways to export: directly or indirectly. Direct Exporting In direct exporting, your company finds a foreign buyer and then makes all arrangements for shipping your products overseas. This method requires a lot of footwork and infrastructure, and entails more risk, but the potential profit rewards are often higher. If you choose to export directly, you have several options: Sales Representatives or Agents are essentially, the employees that are hired as foreign-based representatives or "agents" who work on a commission basis to locate buyers for your product, the same that is done domestically. Distributors will strike a deal with a foreign distributor, who purchases me rchandise from the organisation and resells it with a mark-up. The distributor maintains inventory and provides after-sales service to the buyer. Indirect Exporting An organisation uses an export intermediary to perform most of the details of the export arrangement. Many small businesses choose this option, at least at the outset. There are several types of export intermediaries: Commissioned agents are brokers who link your product or service with specific foreign buyers, allowing the primary company to fulfil the order, handle packing, shipping, and export documentation. Export Management Companies (EMCs) and Export Trading Companies (ETCs) are companies that operate in the country where the goods export. EMCs generally represent your product to promote it to other prospective overseas purchasers, while ETCs usually work according to demand, finding a need and sourcing your product for foreign buyers. Both types of companies usually take care of all aspects of the export transacti on (including conducting market research, promoting your product overseas, accessing proper distribution channels, and locating foreign distributors), making them a viable option for smaller companies that lack the time and expertise to break into international markets on their own. EMCs and ETCs usually operate on a commission basis, although some work on a retainer basis and some take title to the goods they sell, making a profit on the mark-up. Importing and exporting, on any scale, from a tiny home office or from the World Trade Centre. It is not required to have a license from the United States government in order to do international trade, but the country with which company does business may require a license. There are several issues needed in an international business plan (Rajan, 1998). Discuss the different types of risk that impact on an organisation trading on an international basis. Political risk arises from the possibility that a host government will take actions harm ful to foreign investors or that political turmoil will endanger investments. Political risk are particularly acute in developing countries, where unstable or ideologically motivated governments may attempt to block return of profits by foreign investors or even seize their assets from the host country. An example is Venezuela. President Chavez at the time at a desire to broaden the country's socialist revolution in Venezuela and issued a

Reading Response #3 Essay Example | Topics and Well Written Essays - 1250 words

Reading Response #3 - Essay Example the article describes, about how the class room atmosphere or its appearance imposes an impact on the teachers, children and education system of the school and the process through which it develops the structure of the education and intellectual capabilities of the children in the later stages of their life. Secondly, it further discusses about the critical aspects of school environment by analyzing different kinds of methods such as Macro Analysis, school appearances and classroom analysis among others. Thirdly, the article portrays the expectations and influence of the kindergarten teachers about the chances of the success and failure of the children within the available education environment. The final and the fourth stage reflect on the fact that the article expresses the thought of equal distribution and educational opportunity among the children. The author plans to observe the poor children in formal and informal ways as well as record their activity and development within the school and clarify the benefits that have been derived from the analysis. The article provides the information regarding the process of that the school environment follows in terms of the teacher’s involvement and expectation, which influenced and benefited for increasing a diverse view towards the future development of the children. In the provided article, the author discussed about the distribution of Socio-Economic Status of the children in the kindergarten school. He divided the family based on the number of the children who were associated with the school. Following the segregations the author classified those selected in 3 tables that are designed based on the sitting arrangement specified for the children. The children who are the only child of the parents have been depicted under Table-1. The depiction under Table 1 is reflects on the fact that the lifestyle followed by the people is more sophisticated and quite different from the other people who are listed under Table-2

Travel Motivation For Young Tourists

Travel Motivation For Young Tourists Tourism is one of the industries that are significant to the global economy last few decades. Yet, the changing of the travel trend recently leads to the economic growth. The changes are cause by the youth travelling frequency and the travel periods. They tend to travel more frequently and for longer periods, thus these groups of people become an increasingly important segment of the global tourism industry. Richards and Wilson (2003) indicate that, Youth and student travel has been an important cornerstone of the international travel market for over 50 years it is only the recent explosive growth of the international students population that has thrust this market into the spotlight. From the World Tourism Organization (WTO) report as cited in Taiyab (2005), international trips taken by young travelers grew from 14.6% in 1980 to 20% in 2001, and reach 25% in 2005. According to the Federation of International Youth Travel Organizations reports as cited in Kim, Jogaratnam and Noh (2006), from the 140 million of international tourist arrivals per year, 20 percent of them are the young tourists. Youth Travel Market The WTO defines that the young travelers are between 16 to 25 years old who take a trip involving at least one nights stay. However, Canada expanded the definition to include young adults of between 26 to 30 years old (Taiyab, 2005). Taiyab (2005) indicates that youth travel markets are being categorized into 2 independent youth travel and youth group travel. There are different characteristics, motivations and product requirement among these 2 groups to fulfill or suit their needs and wants. Independent youth travel also known as independent youth travelers, free independent youth travelers, foreign independent travelers or backpackers. They usually travel to a place either in a small informal group or alone. Most of them are internet savvy, they will search the information for that particular travel destination via internet, so that the pre-trip planning can be well arranged. The distance of the travel destination normally will be very far away from their home and it takes a longer period because they want to gain experience, increase their knowledge and explore different cultures at different environments. Besides, they tend to be price sensitive for travelling expenses including the food, accommodation and etc. While for the youth travel group, it is formed by a group of 6 young people or more that are travelling together. This category is divided into 2 groups which are the school-based youth group travel and non-school-based youth group travel. Generally, school-based youth group travel is related to the curriculum or co-curricular activities such as school societies, music performance, sport competition, educational tours, cultural exchange trips and so forth. Those activities are carried out in a group structure and accompanied by teachers or school personnel. In the other hand, non-school-based youth group travel is also in a group structure, it may occurred in smaller groups, but the activities are organized by the societies outside of the school such as sports team, church group, cultural or musical performance troupe, Scouts or Girl Guides, youth club and more. The group will be led by parents or other adults. Literature Review of Travel Motivation 2.1 Motivation Gnoth, 1997 (as cited in Yoon and Uysal, 2005) defined that motivation is an internal and external motives. An internal motive is connected with drives, feelings, and instincts while external motive involves mental representations such as knowledge or beliefs. Motivation is the driving force behind all aspects of human behavior (Fodness, 1994, as cited in Petersen, 2009). Motivation is the fundamental for the development of tourism, it could not exist without any interest or the need to travel (Murphy, 1985, as cited in Bonera, n.d.). 2.2 Travel Motivation Travel motivations defined as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience (Pearce, Morrison Rutledge, 1998 as cited by Banerjea, n.d.). According to Crompton McKay, 1997, as cited in Petersen, 2009, travel motivation can be understood as a dynamic process of internal psychological factors which create an unbalanced equilibrium in the individual, and this is what brings the person to travel. Tourism motivation is a multi-motive dimensional (Zhang and Marcusen, 2007). When choosing a certain destination, people will often have more than one motive to visit the place. For example, a person may choose Pangkor Island with a motive of relaxation in a pleasant safe place combined with visiting a local historical heritage. The Theory of Travel Motivation Maslows Hierarchy Theory According to Maslow (1943) as cited in Banerjea (n.d) there are five needs to form a hierarchy based on Maslows Hierarchy Theory, progressing from the lower to the higher needs. The lower needs are physiological, safety, belonging and love. Self-esteem and self-actualization would be the higher needs. Maslow stated that if the lower needs are fulfilled, the individual would be motivated by needs and proceeds to the next level of the hierarchy. For example, a person would not travel to the country that is infected by H1N1, he or she will only visit the particular destination whenever it is safe. Four Motivational Needs Beard and Ragheb (1983) as cited in Banerjea (n.d) stated four motivational needs as derived from the work of Maslow (1970) which are the intellectual component, the social component, the competency-mastery component, and the stimulus-avoidance component. Intellectual component assesses the extent of individuals involve in leisure activities such as learning, exploring, discovering, thought or imagining. The social component assesses the extent of individuals engage in leisure activities for social reasons such as the need for friendship and interpersonal relationships and the need for the esteem of others. The competence-mastery component assesses the extent of individuals engage in leisure activities in order to achieve, master, challenge and compete. The stimulus-avoidance component of leisure motivation assesses the drive to escape and get away from over-stimulating life situations such as the need for some individuals to avoid social contacts, to seek solitude and calm condition s and others. Factors that Motivated Young Tourist to Travel Pull and Push Model Dann (1977) as cited in Bonera (2008) proposed a two level scheme of factors that motivate young tourists in the travel decision making process: push and pull factors. Young tourists are motivated to travel because of the pull and pushed factors. The idea of the push-pull model is the decomposition of a young tourists choice of destination into two forces (Bansal and Eiselt, 2004). The internal or psychological forces pushed young tourists to make travel decision while the external forces of the destination attributes pulled young tourists to travel to that particular place (Crompton, 1979; Dann, 1977; Uysal Jurowski, 1994 as cited in Yoon and Uysal, 2005). The pull motivations are more connected to emotional aspects whereas push motivations are related to cognitive aspects (Yoon and Uysal, 2005). Push factors are intangible factors that pushes a tourist away from home, while pull factors are tangible characteristics pulling tourists towards the destination (Andreu, Bigne ´, Coop er, 2000, as cited in Jonsson and Devonish, 2008). Push factors are intrinsic desires of the young tourist such as the desire for escape, rest and relaxation, adventure, health, or prestige while pull factors are related to the attractiveness of a given destination such as beaches, accommodation and recreational facilities, and cultural and historical resources (Uysal and Jurowski 1994 as cited in Chi and Sung, 2008). Reasons of Young Tourist Travel Young tourists have their very own reasons to travel, which the reasons can be internally or externally (McGhee, Loker-Murphy, Uysal, 1996 as cited in Yoon and Uysal, 2005). The young tourist will go for traveling because of push motivations such as the desire for escape (e.g. getting away from school or job, escape from responsibilities, reduce stress, being away from demands at home, get a chance to be free, being physically or emotionally refreshed, experience a simpler lifestyle and etc), rest and relaxation (e.g. doing nothing at all, getting a change from a busy work, to relax, to enjoy good weather and etc), health and fitness (e.g. get close to nature, engage in sports, view sport events and etc), adventure and social interaction (e.g. being daring and adventuresome, finding thrills, meeting new friends and local people, rediscovering oneself and etc) , family togetherness (e.g. visiting friends and relatives, being together as a family, visiting places where family came from and etc), and excitement(e.g. being physically active, finding excitements and etc). The pull motivations that affected the young tourists are sun and beaches (e.g. warm and sunny weather, sea and beaches and etc), natural environment (e.g. rivers/lakes/streams, snow or mountains, beautiful scenery and landscapes, quiet rest area and etc), time and cost (e.g. travel time, good value for the cost, easy accessibility, convenient transportation, availability of information about a destination and etc), cultural and historical resources (e.g. educational opportunities, learning something new or increasing knowledge, experiencing a new culture or new life-style or new destination or exotic food and etc). Conclusion In a nutshell, young tourists are gaining markets in the tourism industry. Tourism industry is become more important to great benefits to the society and enhances economies of each country. It helps to develop the country with the infrastructure development, inflow of foreign currency, increases job opportunities and others. On top of that, the government will focus on the panning, management and evaluation of tourism industry development. Travel becomes more important and indispensable among young people in their live as it can satisfy young people needs and wants. In addition, individual development can be achieved via certain enchantments of the travel such as improving their knowledge, understand the other countries cultural and heritage.

Distractions In Life :: essays research papers

Distractions In Life " I left the woods for as good a reason as I went there. Perhaps, it seemed to me that I had several more lives to live, and could not spare any time for that one." -Henry David Thoreau Many times I would find myself in a state of mass confusion. It was as if I had no perception of where I would go with my life. I was trapped in a realm of things which were unfamiliar to me. When I tried to experience these new adventures I ended up back where I started in a slow state of death and decay. New ideas and thoughts seemed impossible for me to grasp. It seemed that anything that was new to me was too much of a hassle. How could I move on in a positive manner in this state. All that I wanted to do was the same old thing over and over like a broken record repeating itself over and over until it wore itself out. I finally, wore myself out. I started to feel as if I was the worn out record player and that I would be dropped into the trash when I stopped working the way I was supposed to. After a short while I found some inspiration from an unknown point. I had realized I would not succeed in this battle called life without serious work. The only one who could help me was me. I knew that I wasn't meant to do the exact same thing for the rest of my life. I had to escape this bottomless pit and move on to the next adventure. "I had several more lives to live and could not spare any time for that one." I moved on to another life. My "new" life was very hard to get used to, but was well worth the trouble. I began trying new things and actually enjoyed it. I realize now that I only have a short time in my life and I have to make a

A Balanced Review of Strengths and Weaknesses of Learning

Review of Learning in the Panic Zone: Strategies for Managing Learner Anxiety Introduction It is generally agreed that research can be divided from different perspectives, such as being grouped into empirical and philosophical research according to whether collecting data or not (Allison, 2012). So does â€Å"social research†, which features â€Å"focusing on people in a social setting† (Robson, 2011, p. 5) and aims at achieving research purposes of â€Å"action, change and emancipation† (Robson, 2011, p. 39).In terms of research paradigms, â€Å"social research† can be divided into â€Å"quantitative research† and â€Å"qualitative research†, usually the former focusing on collecting numerical data and the latter focusing on collecting data of words (Robson, 2011, p. 5). Thus being aware of different theoretical approaches, researchers become reflexive, creative, and capable of reinvention and evolution (Robson, 2011, p. 41). Also according to Robson, the kind of research â€Å"refers to applied research projects which are typically small in scale and modest in scope†, is termed as â€Å"real world research† (Robson, 2011, p. 3).It usually solves â€Å"problems and issues of direct relevance to people’s lives† (Robson, 2011, p. 4). And the research under review, which applies strategies into real programs (Palethorpe & Wilson, 2011, p. 420), seems to be this kind of research. In this assignment, I am going to evaluate the article under review from the aspects of strengths and weaknesses, and relate the analysis to the broader issues of research. Strengths Firstly, to some extent, this article is formally logical and well-organized by using subheadings and questions like â€Å"How do trainers support learners who undertake challenging tasks? (Palethorpe & Wilson, 2011, p. 427). Realizing the â€Å"GAP† (Shon, 2012, p. 3) in literature that few attention has been paid to positive effec t of stress in real cases (Palethorpe & Wilson, 2011, p. 420), the researchers formed their research questions, presented their â€Å"RAT† (Shon, 2012, p. 3) and then came the research design and research method, â€Å"multi-strategy design† (Robson, 2011, p. 6) and â€Å"triangulation† (Cohen, 2007, p. 141) respectively. Seen from the perspective of the research design, it is closely related to previous literature and theory, and tries to answer research questions by adopting certain research methods.Finally, with the conclusion indicating that the theoretical strategies are in accordance with the comfort-stretch-panic model in previous literature and recommending further studies (Palethorpe & Wilson, 2011, p. 435). Secondly, as a social research, it is of great value to have a â€Å"scientific attitude†: â€Å"systematically, sceptically and ethically† (Robson, 2011, p. 15). Specifically, by saying â€Å"systematically†, I mean this resear ch is well prepared and arranged by two experienced trainer and consultant, with â€Å"over six years’ experience of providing consultancy in training† (Palethorpe & Wilson, 2011, p. 38) and â€Å"more than 30 years’ experience in education and training† (Palethorpe & Wilson, 2011, p. 420) separately. So they both have a clear understanding of what, how and why they are doing in the research. They made a detailed exposition of literature, including â€Å"theoretical solutions to debilitating learner anxiety† (Palethorpe & Wilson, 2011, p. 421) and â€Å"practical measures that a trainer can take to prepare learners for challenging tasks† (Palethorpe & Wilson, 2011, p. 427) and designed the questionnaires in research utilizing the strategies in literature.Such a coherent process of research design is sufficient for the first aspect of â€Å"scientific attitude†. And by saying â€Å"sceptically†, I mean the researchers have recog nized its limitations of using a small sample of 30 potential participants and the absence of trainees’ feedback and thus recommended future work of considering the â€Å"individual personal differences and how these impact differential responses to stressful situations† (Palethorpe & Wilson, 2011, p. 435), thus â€Å"subjecting ideas to possible disconfirmation† (Robson, 2011, p. 5). And finally, â€Å"ethically† is represented during the questionnaires, which â€Å"were sent only to those who indicated availability to help with the research† (Palethorpe & Wilson, 2011, p. 428). The third part of advantages focuses on research method. Combining strategies of survey and interview, it is obvious that this research mainly conducts qualitative research method. However, it can also be calledâ€Å"triangulation† because of the close connection among literature, survey and interviews.According to Cohen, â€Å"triangulation† may be defined a s â€Å"the use of two or more methods of data collection in the study of some aspect of human behavior† (Cohen, 2007, p. 141). It is often used to mean â€Å"bringing different kinds of evidence to bear on a problem† (Esterberg, 2002, p. 176). Here in the article under review, by saying â€Å"triangulation†, the researchers adopted the approach of triangulating literature, survey and interview. According to different literatures, there are many types of triangulation and each has its own characteristics, of which â€Å"theoretical triangulation† (Cohen, 2007, p. 42) and â€Å"methodology triangulation† (Cohen, 2007, p. 142) are reflected in this research. According to Cohen, the former â€Å"draws upon alternative or competing theories in preference to utilizing one viewpoint only† and the other â€Å"uses either the same method on different occasions, or different methods on the same object of study† (Cohen, 2007, p. 142). Sometimes different theories and results from conducting different methods lead to conflict conclusions, it does not mean the research is wrong, it may indicates the necessary of further study and research in wider field.So by adopting different types of triangulation, researchers feel more confident of their findings and enhance validity (Cohen, 2007, p. 141). Similar with triangulation, there are also variable kinds of validity. The type I will focus on is â€Å"concurrent validity† because it is the type enhanced in the article I am evaluating. How does the triangulation ensuring â€Å"concurrent validity† (Cohen, 2007, p. 140) is the main concern of this part. â€Å"Concurrent validity† is a variation of â€Å"criterion-related validity† (Cohen, 2007, p. 40), also called â€Å"criterion validity† by Perri and Bellamy, implying â€Å"whether the measures are in line with other measures of the same content that are generally accepted as valid in the wide r research community† (Perri 6& Bellamy, 2012, p. 92). â€Å"To demonstrate this form of validity the data gathered from using one instrument must correlate highly with data gathered from using another instrument† (Cohen, 2007, p. 140). To be specific, in this article under review, the data is collected both from survey and interview with the guidance of a large amount of literature, applying â€Å"theoretical riangulation† and â€Å"methodology triangulation†, thus the concurrent validity is relatively ensured. As Lancy indicates, â€Å"using multiple data sources also allows one to fill in gaps that would occur if we relied on only one source† (Lancy, 1993, p. 20). Last but not the least, the research draws on the advantages of its research designs. According to Robson, social research design can be separated into â€Å"fixed design† and â€Å"flexible design† (Robson, 2011, p. 5). And the key to distinguish these two designs is whet her the procedure and focus of research is fixed or not (Robson, 2011, p. ). However, it should be noticed that there overlaps between them. For example, one specific fixed-designed research could be flexible influenced by qualitative data. So for those using both qualitative and quantitative data, there come â€Å"multi-strategy designs† (Robson, 2011, p. 6). Here by saying â€Å"multi-strategy†, which has â€Å"substantial collection of both qualitative and quantitative data in different phases or aspects of the same project† (Robson, 2011, p. 6), I do not mean that it contradicts the qualitative research method.It means a research design of combining qualitative and quantitative elements when conducting the qualitative research method. In a narrow sense, the method used in this article should not be called as â€Å"multi-strategy† because the qualitative elements account for a larger proportion. However, the researchers take advantages of using both el ements. For example, though â€Å"there is tendency for people to over-choose the middle option† (Thomas, 2011, p. 178), the quantitative approach of â€Å"five-point Likert scale† (Palethorpe & Wilson, 2011, p. 29) does help the researchers from the trouble of getting specific data from the abstract description. And for the analysis, evaluation and interpretation of data and sample, this paper uses â€Å"descriptive statistics (methods used to summarize or describe our observations)† (Rowntree, 2000, p. 19) to summarize the sample of research and indicates that future study is needed for â€Å"inferential statistics†, which â€Å"is concerned with generalizing from a sample, to make estimates and inferences about a wider population† (Rowntree, 2000, p. 1). By using â€Å"opportunistic purposive sampling†, the researchers regarded respondents as representatives of â€Å"a diverse group of trainers from across the UK with male and female tra iners aged between 26-55 years† (Palethorpe & Wilson, 2011, p. 428), one might hold the opinion that using â€Å"mechanical methods† (Rowntree, 2000, p. 24) of selecting randomly is a safe way to make a unbiased representative sample, however, â€Å"it is conceivable that you could use random methods and still end up with a biased sample† (Rowntree, 2000, p. 25).So considering the rich experience of the researchers, the â€Å"opportunistic purposive sampling† is a better choice to avoid the less representativeness of random sampling. Weaknesses However, there are some reservations. Firstly, when analyzing the effectiveness of different strategies, it seems that the researchers have not thought about â€Å"control variable†. According to David and Sutton, â€Å"control variable† means â€Å"a variable that influences the relationship between the independent and dependent variables† (David & Sutton, 2011, p. 11). Though it is a term in m athematical notation, I would suggest using it and adopting control groups in each training program. Otherwise the variables such as the difference of trainees, trainers and training environment among different programs might influence the validity of data. Maybe this limitation is hard for researchers to avoid because of the fact that the training is not conducted by the researchers themselves. The data are indirectly collected as comments/feedbacks from different trainers.Thus to some extent, it is really hard to make sure the validity of data in this research since there are so many variables. Moreover, even after adopting control groups and comparing data from several groups in one particular training program, the validity of data is easily to be influenced by uncontrollable variables. Taking interviews for example, uncontrollable variables could be â€Å"characteristics of the interviewers†, â€Å"interactions of interviewer/respondent characteristics† and privacy concerns of the respondents (Robson, 2011, p. 241).Although the researchers have tried to do the best by adopting â€Å"semi-structured interview† (Thomas, 2011, p. 164), indicating that â€Å"11 respondents were interviewed in a ‘guided’ unstructured format in which participants were allowed a considerable degree of latitude to express their opinions within the interview framework† (Palethorpe & Wilson, 2011, p. 429), they have not excluded the influence of the â€Å"framework†. So it is rather difficult for the researchers to ensure the validity of data and to precisely achieve the research purpose.And another influence about the validity the researchers might not consider well is the representativeness of the sample. Considering that the research mainly focus on â€Å"questionnaire-based surveys† (â€Å"Internet surveys† and â€Å"interview surveys† specifically) (Robson, 2011, p. 240), which ignores â€Å"the characteristi cs of non-respondents† (Robson, 2011, p. 240), it is doubtable to say that â€Å"the sample of respondents is representative† (Robson, 2011, p. 240).Maybe it is more persuasive to say that â€Å"our statistical methodology enables us to collect samples that are likely to be as representative as possible† (Rowntree, 2000, p. 23) rather than â€Å"the respondents represented a diverse group of trainers from across the UK with male and female trainers aged between 26-55 years† (Palethorpe & Wilson, 2011, p. 428). Conclusion To sum up, this assignment evaluates the strengths and weaknesses of the article under review in the framework of different methodology and methods.Within the article, by comparing the positive aspects and problematic areas, it is relatively persuasive for the authors to claim their findings. And the contributions they made by putting the theories into practice are highly appreciated since it is a real world research. References: 1. Alliso n, P. (2012). The source of knowledge: Course introduction [Vedio]. United Kingdom: The University of Edinburgh. 2. Cohen, L. , Manion, L. , & Morrison, K. (2007). Research methods in education. (6th ed. ). London & New York: Routledge. 3.David, M. , & Sutton, C. D. (2011). Social research: An Introduction. (2nd ed. ). New Delhi: SAGE. 4. Esterberg, K. G. (2002). Qualitative methods in social research. United States: The McGraw-Hill Companies, Inc. 5. Lancy, D. F. (1993). Qualitative research in education: An introduction to the major tradition. New York: Longman. 6. Palethorpe, R. , & Wilson, J. P. (2011). Learning in the panic zone: Strategies for managing learner anxiety. Journal of European Industrial Training, 35(5), 420-438. 7. Perri 6, & Bellamy, C. (2012).Principles of methodology: Research design in social science. Croydon: SAGE. 8. Robson, C. (2011). Real world research. (3rd ed. ). Cornwall: John Wiley&Sons Ltd. 9. Rowntree, D. (2000). Statistics without tears: An introdu ction for non-mathematicians. London: Penguin Group. 10. Shon, P. C. H. (2012). How to read journal articles in the social sciences. London: SAGE. 11. Thomas, G. (2011). How to do your research project. London: SAGE. Self Assessment document When you submit your assignment for this course you also need to include a self assessment document.This is a student version of the mark sheet and must include at least one sentence under each of the headings. Do not suggest a grade for your assignment! POSTGRADUATE ASSIGNMENT SELF ASSESSMENT DOCUMENT Course title: The sources of knowledge Year: 2012 Matriculation number: s1262299 1. Knowledge and Understanding of Concepts [Has the student understood the methodological concepts used (or not) by the authors in the papers? ] Yes, I understand the methodological concepts used by the authors in the paper under review by evaluating it from different perspectives in a balanced view. . Knowledge and Use of the Literature [Has the student shown evidenc e of reading core and supplementary texts? ] Yes, I have shown evidence of reading core and supplementary texts by citing their opinion. 3. Critical Reflection on Theory and Practice [Has the student explained and critically evaluated the pros and cons of the methodology (theory) and methods (practice) the papers analysed? ] Yes, I have explained and evaluated the pros and cons of the methodology and methods the paper analysed in a balanced view.And I have tried to judge on the basis of what the authors set out to achieve and consider the space they have, thus not being too critical. 4. Constructing Academic Discourse [Has the student structured the assignment effectively, adopted an appropriately academic style and tone? Spelling? Vocabulary? Grammar? Format? Fluency? ] Yes, I have structured my assignment effectively and adopted an appropriately academic style and tone. I have checked it to make sure of the correctness of the spelling, vocabulary, grammar, format and fluency. All of the above four areas receive equal weighting

The Prospect Of Building Underwater Environmental Sciences Essay

Population in Egypt increased in the last 10 old ages and reached 80 million with mean one-year growing 2.04 % . Traffic congestion is the largest job that Egypt faces, and it has a great consequence on air quality, going clip, concern, and cost. The authorities ever tries to work out the congestion by constructing new Bridgess, overpasss and metros, but unluckily it fails due to the addition of population. In this study there is a survey on edifice with a new engineering which is constructing underwater. Although submerged edifices exist since 1960 but no 1 have heard about it. Constructing underwater will be advantageous to the environment if people win in accomplishing it. Everything can be built submerged like Houses, hotels, watering place, eating houses aˆÂ ¦ etc. to allow people hold a good life or holiday. The glamour position underwater of fishes, coral reefs and different animals encourages people to construct and populate at that place. This study will discourse the possibility and the advantages of submerged edifices. The first subdivision will specify what submerged edifices are, and demo the advantages and credence of them. The 2nd will discourse the consequence of submerged edifices on the environment. The 3rd one will discourse the consequence of submerged edifices on societal life and the agencies of transit. The 4th will discourse the stuffs used, ways of edifice and particular demands. The fifth will present the jobs which face the submerged edifices. The 6th will demo the airing systems that are used. The 7th, will be illustrations of bing and approaching submerged edifices that make the reader able to visualise the thought good, and able to link all the parts of study together. Finally, the decision will back up and urge edifice and life underwater to diminish congestion and pollution on the surface of the Earth. 1. Introduction What are submerged edifices? Harmonizing to Dr. Khaled Abdelhady ( Professor in architecture technology, Shoubra University ) , submerged edifices are constructions built submerged for different intents each harmonizing to the type of edifice constructed ( personal communicating, 2010 ) . It all started in the 1960 ‘s by Jacques Cousteau ‘s squad in the signifier of submerged research Stationss ( submerged home ground, 2006 ) . Submerged edifices already exist, but have you of all time thought approximately traveling to an underwater edifice? Underwater edifice is the future foundation that has a great impact on the environment, we will be confronting some jobs while using this engineering but if we win in accomplishing it, it will be advantageous to our environment as it gets populated. It is true what was written in the â€Å" Evolo † magazine: â€Å" Approximately 71 % of the Earth ‘s surface is ocean, even more if clime alteration has its manner ; hence it is merely natural patterned advance that we will dwell the seas someday. † ( Water-Scraper: Underwater Architecture, 2010 ) .1.1 Background on submerged edifice typesWhen Dr. Khaled Abdelhady was asked about the types of underwater edifices he talked about the undermentioned types:1.1.1 Infra StructuresHe said that infra constructions are termss of edifices made under the H2O to allow the edifice itself above the H2O, for illustration the Bridgess linking metropoliss like the aureate gate span shown in figure 1.1 when you can see the base of span placed under the H2O ( personal communication,2010 ) . Figure 1.1: Aureate gate span ( beginning: www.google.com )1.1.2 Research centresSecond, Dr. Khaled talked about the research centres underwater. He said that there are two types of centres, foremost is an submerged lifes research centre which examine and observe animals submerged, and 2nd there are scientific centres which search for crude oil in the underside of seas and oceans ( personal communicating, 2010 )1.1.3 TunnelsAs for submerged tunnels Dr. Khaled Said they are passage ways constructed underwater. There is a type made for cyberspace chief overseas telegrams to be divided all over the universe, telephone lines, and others. Other type is made for autos to travel through submerged channels but for short distance rivers or H2O transitions like tunnel â€Å" Ahmed Hamdi † at the Suez Canal in Egypt ( personal communicating, 2010 ) .1.1.4 MuseumsAs for museums underwater, Dr. Khaled said there are 2 types, foremost one are museums made to see the submerged lifes without holding to travel through the dangers of diving and for really old grownups to be able to see them excessively, 2nd there are museums made to see the old sunken memorials, why underwater? So that you can see them they exact manner they were found in a beautiful originative manner. And it has already been constructed like in â€Å" Vasa Museum † in Stockholm ( personal communicating, 2010 ) .1.1.5 Hotels eating houses and amusementsAnother type that Dr. Khaled Abdelhady talked about was the amusement types of edifices. There are hotels, watering place, and eating houses built underwater so that people could hold a nice a holiday, a massage or a repast while watching the fishes and animals underwater. There are besides games made underwater like in Disney land roller coaster as shown in figure 1.2 when you can see people acquiring into the H2O while on the roller coaster ( personal communicating, 2010 ) . Figure 1.2: Disney land roller coaster ( Beginning: www.google.com )1.2 Advantage and credence of submerged edificesUnderwater edifices have a batch of advantages to people in Egypt. It will take down the crowded topographic points above land. It will increase the engineering use to be able to construct it. It will assist better touristry as people will come from all over the universe for amusement under the ruddy sea, and enjoyment of the amazing legion sorts of fishes and corals, and in same clip conserve the corals from being touched and hurt by people plunging. After inquiring a big figure of people if they would accept traveling to an submerged metropolis for amusement, holiday or touristry, it was surprising that most people accepted the thought. This means that if the thought really gets complete, it will be widely spread between people so rapidly and it will be successful in Egypt. And as you can see in figure 1.3 the figure of people accepting is about trebling the figure of people declining. Figure 1.3: Chart shows the figure of the credence and declining people3. Social facetsOvercrowding is considered the universe ‘s job, which is turning invariably and leads to many other jobs. This serious quandary prompted people to believe about the colonisation of the oceans, which led them to believe about the submerged edifices. As we know, H2O covers 70 % of the Earth ‘s surface, while land countries form a really little per centum. Taking a expression at the Earth from outer infinite, we will happen that the bluish colour dominates, and this will raise a batch of inquiries about how to work these countries. From this point, people begin to analyze the possibility of edifice underwater and do usage of such great surfaces. Let ‘s happen out if people will welcome the thought of life underwater in the hereafter, or it will be a useless undertaking. Due to high cost, these submerged edifices will be limited to a certain degree of people, and may be considered as a sort of prosperity. However, if we take into history that the engineering progresss, so there will be a manner to cut down the cost. But if complete metropoliss were built submerged, would people accept such alteration in their life. Some people can non populate without the Sun and do non conceive of themselves in a topographic point slightly isolated. Others want truly to seek this new life, and bask the composure and the glorious vision. In decision, populating underwater may go a world if its benefits overcome its troubles and jobs.3.1 Means of transitAfter seeking for the possible agencies of transit to populate under H2O, it was found that there are two possibilities. First, as many people will believe, pigboats would function as the chief mean of transit. For illustration, believing about its cost and pertinence, we will happen that it is the suited 1. Let ‘s move to the other possibility, at a larger graduated table, and speak about submerged tunnels. There are some bing submerged tunnels, which would be really effectual to achieve a certain submerged edifice or complete metropolis in the hereafter. For illustration, in Dubai, Hydropolis is an submerged hotel, but it is still under building. As it is described in figure 3.1, the developers of this undertaking explains: â€Å" It will include three elements: the land station, where invitees will be welcomed, the connecting tunnel, which will transport people by train to the chief country of the hotel, and the 220 suites within the undersea leisure composite. â€Å" ( Joachim Hauser, N.D. ) . Figure 3.1: The land station of Hydropolis ( Source: Design construct, ND. )4. Construction and construction facets4.1 The stuff usedA Although many stuffs exist for edifice, the 1 that meet the demands with the lowest costs are to be chosen. At this degree the cost will be minimized. . When taking the stuffs to be used in the building, it is of import to guarantee that the weight bound is non exceeded. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) The chief stuff used for building underwater was a particular type of steel and acrylic. The acrylic stuff is used chiefly for visibleness, while the steel is used for supports ( supports ) . ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) High strength steel is used as it is comparatively inexpensive, and has its high output strength. It is non besides a good music director of electricity and heat. It is a high corrosion opposition. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) A Acrylic stuff is used alternatively of glass ; It is better than glass due to being less dense, and it is besides has higher impact strength than the glass. Acrylic gives the natural size and colourss of the environing stuffs than glass. It is besides good dielectric of electricity which is good in seeking the wellness and safety of clients and submerged animals. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ )4.2 ConstructionIt is known that the rewards for submerged building would be greater than on land building, due to the trouble faced during the on the job underwater. Another job would originate ; the edifice is big in size. For work outing these jobs, they divide the edifice into parts and edifice each portion on land so piece them under the H2O. ( Carl T.F. Ross & A ; Mark El-Hajj, †¦ †¦ †¦ .. )4.3 CareThe care procedure is a dearly-won procedure particularly when covering with an submerged care. The below figure shows us how this job can be solved, by spliting t he edifice into parts that can be separated from the whole edifice ; these parts can be transferred to set down so that a cheaper care can take topographic point. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) Figure 4.1: The care procedure ( Beginning: Carl T.F. Ross & A ; Mark El-Hajj ) The crystalline portion of the edifice should be ever clean, so that the clients can see the marine clearly in all the clip. This state of affairs can be achieved by an machine-controlled system which uses a ego cleaning surfacing known as the smart stuff. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ )5 Problem which face underwater edifice5.1 CostConstructing under H2O is a really expensive procedure due to the machines, instruments and skilled workers. Constructing under H2O besides contains some of public assistance as figures ( 5.1, 5.2 ) illustrate and it needs to immense budget. Figure 5.1: Example of under H2O ‘s public assistance ( Beginning: blog.hotelclub.com/top-five-underwater-hotels/ ) â€Å" Dreams, nevertheless fabulous, remain unrealized without the hard currency to back up the committedness ; the hardest portion of the procedure was happening sponsorship to the melody of a‚ ¬550m.That ‘s what brought me to Dubai. Still, it was a conflict which took two-and-a-half old ages and proved tougher than developing the undertaking itself. No bank would pay such an sum. It ‘s a hazardous investing, as there are no pilots. We had to convert investors that it is safe and will convey returns on investing. † ( Hauser, ND ) , so companies accept to co-operate with its challenger to finish under H2O edifice undertaking.5.2 The job of ErosionErosionA is the procedure ofA weatheringA and conveyance of solids ( deposit, A dirt, A rockA and other atoms ) in the natural environment or their beginning and deposits them elsewhere. It normally occurs due toA transportA by air current, H2O, or ice so applied scientists should take the appropriate stuffs for u nder H2O edifice.5.3 The location of crude oilFigure 5.2 shows that any accident may go on in the sea to the boring machines and machinery for seeking for oil or to any ship in the sea may harm the design of the edifice and it is out of control. Figure 5.2: The accident of the boring machine ( Beginning: hypertext transfer protocol: //Oc-Po/Petroleum-from-the Ocean.htmlhttp: //www.waterencyclopedia.com hypertext transfer protocol: //www.waterencyclopedia.comHYPERLINK â€Å" hypertext transfer protocol: //blog.hotelclub.com/top-five-underwater-hotels/ † HYPERLINK â€Å" hypertext transfer protocol: //blog.hotelclub.com/top-five-underwater-hotels/ † hypertext transfer protocol: //www.waterencyclopedia.comunderwater-hotels/ )5.4 The job of heat of H2OThe temperature of the H2O is extremely variable over the surface of the H2O, it is heated from the surface downward by sunshine, but at depth most of the H2O is really cold. ( Martha R.A Scott, ND )5.5 The job of force per unit areaPressure plays a large function in act uponing the foundations of the edifice besides workers face troubles either during the building procedure or during the care procedure.6. Environmental edifice facetsNo uncertainty that the first thin g that comes in our head while speaking about submerged edifices is the job of airing. Ventilation is defined as a: † procedure of providing fresh air to an enclosed infinite and taking from it air contaminated by olfactory properties, gases, or smoke â€Å" . Therefore, there must be a beginning of renewable air that helps in external respiration, and acquiring rid of unwanted gases, like C dioxide and others. Let ‘s research a solution, for the airing job, that was applied while constructing Holland tunnel, an submerged tunnel. Tunnels, specifically, have a great job with airing, due to gases produced by trains and cars. This job was addressed by Clifford Holland, the tunnel ‘s interior decorator. His purpose was to happen ways to unclutter exhaust exhausts and pump in fresh air, accomplishing this by utilizing airing towers, like the one illustrated in figure 5.1, and fans to travel air in and out. Finally, air can be renewed every 90 seconds. ( Howstuffworks, ND. ) Figure 6.1: Inside a Holland Tunnel airing tower ( Beginning: Eric and Edith Matson, ND. ) The airing systems that can be applied while edifice, can be divided into two methods: natural airing and mechanical airing. Natural airing depends on an unfastened window if the architecture permits, so it can non be used in submerged edifices. Therefore, mechanical airing is applied to air out these edifices. The most of import thing is the manner to acquire O needed for take a breathing. Breathing under H2O could go on in several ways ; such as hydrolysing the sea H2O, change by reversaling osmosis, or suctioning methods through air pumps. ( Chamberland, ND. ) . Oxygen can be extracted from saltwater since people will populate underwater, and it will be a practical method. Rearward osmosis is an effectual method used in H2O intervention ; and in the hereafter it will be used to acquire O, while populating underwater. Suctioning O, utilizing air pumps, would assist in both acquiring O and supplying good airing.7. Examples7.1 Dubai Underwater HotelIt is still under development. The hotel location will be 33 pess submerged. Its entire cost is over $ 550 million. The land station will be connected with the submerged subdivision with a 515 metre long tunnel through which an automatic train will transport people to the submerged hotel. It is 260 hectares country consisted of 220 suits bubble s haped 20 metres underwater. The hotel will besides hold several security steps. It has a series of watertight doors in instance of any ecstasy. It will besides hold its ain missile defensive system in instance of any terrorist onslaught.7.2 UNDERSEA RESORTS- Poseidon Mystery IslandThe thought was for the American applied scientist Bruce Jones. The Poseidon Resort ‘s Mystery Island shown in figure 7.1 could be reached by lift. It is a 1.1 million square pes, 40 pess under H2O. Room standard country is 550 square pes. ( wayfaring,2007 ) . The budget of the undertaking is $ 100 million. Figure 7.1: Poseidon Mystery Island ( Source: www.wayfaring.info )7.3 Ithaa underwater eating houseIt is the 1st of its sort in the universe. It is 16 pess below the surface of Indian Ocean. It is encased in clear acrylic. The ithaa eating house can be reached by a wooden paseo shown in figure 6.2 from over the H2O. It was difficult to construct it on the beach of rangali due to proficient challenge, limited resources and quality jobs. ( Wikipedia, 2010 ) . It was constructed in Singapore. Its building began in May 2004, and it was completed in October 2004 including installing of the acrylic arches, air conditioning and electric canals. Its life span is 20 old ages. Figure 7.2: Ithaa underwater eating house ( Beginning: World Wide Web. Wikipedia.com )7.4 Jules Undersea LodgeIt is the universe ‘s first submerged hotel, originally built in the early 1970s. It was opened to the populace in 1986. ( hotelclub,2007 ) .The entryway to the hotel is 21 pess underwater on the sea floor. The Lodge is to the full stocked with tight air.